Tip 1: Make it as easy as possible Okay Check the usability of your web pages. Your website visitors shouldn't have to search for something on your pages. Your web pages should load quickly and your website navigation must be easy to use. Concrete example: For example, our Top 10 Optimizer web page has a clear navigation at the top of the page and a structured navigation on the right side of the page. It's clear what the page is about and the page does not contain distracting elements.
Tip 2: Create a trustworthy website Okay Would you buy from your site? Ask someone who's not affiliated to your company or family to visit your website. Do they trust your website? Is it clear what your website is about? Is there something that makes your website special? Concrete example: The full contact address and links to further information are listed on the bottom of every page of our site. The about page contains further information why our company can be trusted: We have been in business since 1997. We're a member of the local chamber of commerce. Several print magazines have mentioned our products. We have a clear code of ethics to make sure that you get lasting results.
Tip 3: Use a clear call-to-action Okay Make it clear what you want to website visitor to do. Should they make a purchase? Should they call you? A clear call-to-action will make your web pages more effective. Every page of our website has a clear call-to-action button. The desired call-to-action is to try the free demo version.
Tip 4: Avoid complicated forms Okay Make it as easy as possible to perform the desired action. Keep your checkout process hassle free and ensure that information such as your return policy and other frequently asked questions are quickly available. Concrete example: The download of the free IBP demo version does not require a login. You do not have to enter an email address or further information. Just click the button and you immediately get the desired download.
Tip 5: Tell your customers why you're better Okay Tell your customers why they should buy from you. Why are your products and services better than others? Concrete example: Our landing page shows several reasons why you should use IBP: You get a one-year top 10 rankings or money back guarantee. Only IBP offers that guarantee. IBP is a proven tool that delivers results. We continually update IBP to make sure that it works with the latest ranking algorithms. For example, IBP works with Google's latest November ranking algorithm. It is 100% risk-free to test IBP. Other people have done it before and they received great results. Follow the tips above to make sure that as many visitors of your website as possible become customers.
Above article from Axandra
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