Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

via 7 Insights for Social Media Success from Industry Experts

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

 

via 7 Insights for Social Media Success from Industry Experts

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

 

via 7 Insights for Social Media Success from Industry Experts

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success.

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand; 5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

via 7 Insights for Social Media Success from Industry Experts

Macerating Toilet Supplier Shows How to Use All Your Electronics to Find More Bait

Your Macerating Toilet Company Tip of the Week

Raritan Engineering Company your macerating toilet specialists would like to share with you these topics we thought would be of interest to you this month regarding how to use all of your electronics to find more bait.

Your macerating toilet experts know that finding live bait — whether you’re fishing with it or not — ranks as an invaluable skill for all anglers.

The most obvious technology for finding bait involves sonar, but anglers also turn to their chart plotters, AIS, and radar systems for determining likely depth parameters and locating anchored ships and diving birds. Having a device that is macerating waste would serve a beneficial purpose as well.

New View

Later this year, Lowrance and Simrad users will be able to access an even newer sonar technology: StructureScan 3-D.

Your marine holding tank experts know that with the new 3-D product, engineers also doubled StructureScan’s current range to 600 feet on either side of the boat. This one works best at slower speeds, which creates photolike imagery. Toilets are also benefical for helping make this search more comfortable.

Other Views

With such 3-D technology, the underwater world will be painted plainly — an obvious advantage for finding bait and fish.

Your Macerating Toilet Company Agrees With These Tips

Side imaging, combined with down imaging, CHIRP and even a traditional sonar view — shown in split-screen ­format on a multifunction display — offers significant information.

You can find more information as well as get assistance on marine holding tanks and on how to use all your electronics to find more bait at Raritan Engineering.

Knowing that bait like to orient in eddies out of strong currents, he studied the down-current side of the structure. Sure enough: bait! And having devices that devices that are for macerating waste are going to prove beneficial in your journey of finding more bait. Having the right type of toilets also makes this journey more easier.

Plotter Trick

Capt. Tom Pitasi of Coastal Fishing Charters in Waterford, Connecticut, exclusively fishes artificials, but he uses his Raymarine CHIRP and DownVision technology as well as a little-known chart function on his a98 multifunction display (with Navionics Platinum+) to locate bait schools that might hold striped bass and bluefish.

In addition, he employs a feature called “Deep Water From,” or shaded depth range, to locate the best spots for bait to hold. Out of the box, a Raymarine a98 would be set to show a change in screen color at 50 feet.

Pitasi sets his shade depth at 18 feet. “This allows you to navigate by color. You can pick out the areas you think are worth investigating.”

Radar and AIS

Normally, open-array radar antennas pick up bird movement better than radomes. Close scrutiny can help anglers know whether the birds are actively feeding and whether they’re orienting to a stationary object such as a boat or buoy.

A “wakes mode” then draws trails behind any target in motion, so anglers can see whether the blue targets’ movement is compatible with bird activity.

Radar can help, though coastal areas can throw a high volume of signals, says Capt. George Mitchell, a longtime tournament pro who uses Furuno electronics. But AIS is really key to locating bait both inshore and offshore.

Mitchell continues: “I also like to identify the important factors on a ship — the anchor and the crew’s quarters. The runners can hug the anchor chain, and that gives them more security.”

To mark the bait, Mitchell uses his Furuno DFF1-UHD CHIRP module and high-frequency CHIRP transducer, which send high-definition targets to his NavNet TZtouch display.

Mitchell says, “Knowing your machine and your target species makes you a better angler if you can put it all together with seasons and locations.”

So don’t forget these tips on how to use all your electronics to find more bait….1) using the plotter trick; 2) using radar and AIS; and 3) marking the bait.

Raritan Engineering has more information on macerating toilet, marine holding tanks, marine toilet, and how to use all your electronics to find more bait.

via Treasure Hunt: Use All Your Electronics to Find More Bait

Marketing Stategy Tips For The New Year

 

 

 

Get Ready to Kick Off 2016 With These Marketing Tips

While there may still be two months until the new year, it’s never too early to start thinking about your next year’s marketing strategy. Resources and budgets need to be allocated with plenty of time to plan ahead, especially at smaller companies. In fact, thinking about your strategy now and contacting Virtual Focused Marketing can save you a lot of headaches down the road — and keep you one step ahead of your competition.

But where do you start? What 2016 trends do you need to account for when you start planning for next year? We’ve got you covered with a few research-backed tactics that every B2B company should be thinking about before 2015 comes to a close. Let’s take a look:

Put a measurement plan in place… for everything.

It’s difficult to measure your success if you don’t already have benchmarks in place. Even if you’re just kicking off your lead generation or content marketing efforts, it’s important to start somewhere.

For example, the 2016 B2B Benchmarks, Budgets and Trends report from Content Marketing Institute found that only 30% of B2B marketers believe their organizations are effective at content marketing — down 8% from last year. However, of the organizations that do believe they are effective, 55% have recorded definitions of what success looks like for their marketing efforts.

Start by listing a few goals for each segment of your marketing efforts (email, lead generation, content, etc.). Then, think about useful ways to measure your progress, whether that’s looking at your month-over-month growth as a percentage or diving deeper into your pipeline metrics. Isaac Payne, Senior Marketing Analyst at Pardot, provides a good rundown of various ways you can measure your efforts in this expert interview. You can also check out this infographic for more information on metrics worth measuring, as well as metrics that should be avoided. Having these metrics on hand can also help you justify that budget request for next year.

Pay attention to your organic traffic.

Many marketers get so caught up in their lead generation and paid programs that their organic efforts fall by the wayside. Now that buyers are conducting so much of their research on their own time — and on their own terms — your organic traffic is more important than ever. Today’s B2B marketing landscape is seeing a drastic shift from “me” to “you,” meaning that buyers are looking for valuable information that’s personalized to their needs, not a generic sales pitch about your company.

Make personalization a priority in 2016. Position your company as a helpful resource to your buyers by using targeted content and personalizing the web experience, and your buyers will start coming to you all on their own.

Invest in video.

According to Cisco, video will account for 69% of all consumer internet traffic by 2017. While many marketers are reluctant to dive into video marketing for fear of running up their budgets (or running down their resources), videos can actually be produced with very little up-front investment in time or resources, and can greatly benefit your lead generation and thought leadership efforts. In fact, highly-polished and professional videos can be produced with nothing more than an iPhone, and you can construct your own “studio” just by taking a quick trip to Home Depot.

Start thinking today about how you can incorporate video into your content marketing strategy for next year. With two months to prepare, you can enter the new year with ideas in place, scripts at the ready, and equipment on deck.

Revive your database.

The end of the year is a great time to reevaluate the health of your database, whether you’re using a marketing automation tool, an email service provider, a CRM, or another system. There are a number of tools marketers can use to clean out old or duplicate leads — but another great option is to run a re-engagement campaign to extract any lingering value from your database.

You’ve already spent time and money acquiring all of the leads in your database. Before you bid your old or inactive leads adieu, try re-engaging with them using top-of-funnel resources like an infographic or fun blog post. The goal is to revive their interest in your product or service so that when 2016 rolls around, you hopefully have a pool of “new” leads to work with.

These are just a few tactics to get you thinking about your B2B marketing strategy for the new year. Pick and choose the ones that work best for your company, use them all, or check out a few additional ideas here. Good luck!

Via: https://medium.com/@salesforce/get-ready-to-kick-off-2016-with-these-marketing-tips-c0414daefc7c