Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

 

via 7 Insights for Social Media Success from Industry Experts