1. How Google segments the contents of a web page

Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings. Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc. Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads. How does Google analyze the content of a web page? According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page. What exactly does Google analyze in the different parts of a web page? The patent lists several "modules" that are used to analyze a web page: 1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the main part of a web page is probably higher than the influence of a link in the footer. 2. Text analysis The importance of text on a web page is rated by location. For example, if a keyword appears in the main content area of a web page or in the title, then this page will rank higher than a page that has the keyword in the footer. 3. Image captioning Text found near an image is more relevant to the image than text further away from it. This module can be used to rank a picture in image search. 4. Snippet construction Google usually does not use the meta description tag for the snippet that is displayed on the search result page. According to the patent, Google creates the snippet based on the text in the web page section that is the most relevant to the keyword. If you want to get high rankings on Google, you must make sure that your web pages contain the right keywords in the right elements of your web pages. IBP's Top 10 Optimizer analyzes all elements of your web page and it will tell you how you have to change them so that your website gets top 10 rankings for your keywords.

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Do Paid Links Hurt Your Website SEO?

Paid links are again being look at regarding search engine optimization for your website. Until recently J. C. Penney had a number 1 ranking for numerous competitive keywords. How did they get that accomplished? Come to find out that their website received these rankings by way of purchasing links on over 2000 pages.

Google discovered those paid links and many of J. C. Penney's rankings fell from number 1 to number 70 and below.

What is the definition of a paid link?

Plain and simple- if you pay the webmaster of some other site to link to your particular website, then the backlink you received from them is a paid link. Paid links are allowed by Google to advertise your website as long as the paid links make use of the rel=nofollow attribute.

Where you get into trouble is when paid links are employed to get higher rankings in the organic search results on search engines such as Google.

Google is not misunderstood when it comes to using paid links to manipulate search engine results.

Google does not like paid links. Their official statement is avoid paid links at all cost!

[Some] webmasters employ the tactic of buying and selling links that pass PageRank, regardless the quality of the links, the origins, and the long-run affect it will have on their sites. Purchasing or selling links that pass PageRank is an infringement Google's Webmaster Guidelines and can negatively affect a site's ranking in search results.

Should you use paid links to advance your website?

The problem with paid links is that they do actually work. As long as no one notices that you're purchasing links, paid links can have a positive effect on the search engine rankings of your website. However, once Google discovers the paid links your website can get in major trouble.

There are numerous problems with paid links:

* Your competition could report your paid links to Google and your website will be penalized.

* Your competition might actually buy links that point to your website; report the paid link to Google and then you will be penalized.

* A competitor buys links to a throw away domain, determines where they appear, drops the links and waits for you to buy them. Then the competitor reports you to Google for purchasing paid links.

While paid links can indeed improve your page rank with Google, they are also exceedingly risky. If you plan to establish a successful business, you should totally avoid paid links. The potential harm to your website exceeds the benefits by far.

Your website must have backlinks to produce high rankings on Google

Backlinks are very important to produce high rankings on Google. That's why Google works so hard on filtering the wrong kind of links.

The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings. Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website.

If you want lasting results, concentrate on ethical search engine optimization techniques. There are several methods to get good links (related websites, blogs, social bookmark sites, directories, etc.). My Site Launcher can help with all of them.

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Optimizing Website Images for Image Search Results in Google

When and why does Google decide to merge the image results into the "comprehensive search" results? How do we optimize images so that they come out in the "worldwide" SERPs?

Now here might be the most significant question. How to optimize images to appear in the worldwide search results? The images that are blended into the worldwide search results are the same images that appear at uppermost positions when you search for the same keyword in Google Images. The order of images may differ but they are usually the same.

This means that we optimize images for worldwide search results in the identical way as we do for Google image search. If the keyword has adequate search impressions for images then your optimised image will automatically turn up in the worldwide search results, if it shows up at the highest in Google's image results.

Search bots are not people; they can't differentiate between the image of a gorilla and that of an anteater. Rather, search engines rely entirely on the webmasters to demonstrate to them what the image is about. If we can specify images on our website distinctly and draw in some superior links to it then it is a great deal likely that your image will reach higher in the Google rankings.

How should you optimize your website images for Google search results? Here are 6 tips that should help:
1. Use a unique, appealing image which can pull in natural links from other websites. Copying an image from another website and optimizing it isn't a good idea especially if you didn't get permission to use the image.
2. When naming your images, put relevant keywords in the file name.
3. Use ALT tags with relevant keywords. It's usually good to describe the image with some text around the keyword.
4. Surround the image with keywords relevant to the image.
5. Always optimize the page containing the image. Also make sure that the targeted keyword appears in the page title tag.
6. Try to develop quality back-links, with keyword anchor text, both to the image and to the page itself.

We encourage you to try these SEO hints, we are certain they will help!

Google to fight search engine spam

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A few days ago, Google announced that they are going to fight search engine spam stronger than before:

"We're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.
We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites."

What exactly is Google going to do? Could Google consider your website spam?
1. Google might downrank content farms

Websites with low quality content that has been created to get clicks for AdSense ads might have a hard time in the coming months:
"As pure webspam has decreased over time, attention has shifted instead to content farms, which are sites with shallow or low-quality content. [...]
We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content."
If your websites mainly exist to display Google AdSense then your site might lose its rankings on Google. Google makes it clear that running AdSense ads won't help the sites to remain in the index:
"One misconception that we've seen in the last few weeks is the idea that Google doesn't take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:

• Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
• Displaying Google ads does not help a site's rankings in Google; and
• Buying Google ads does not increase a site's rankings in Google's search results."

2. Google might enable you to tag other websites as spam

In an online discussion a user asks about the possibility for personal domain blacklists for Google accounts? Users might be given the option to remove sites from their own search results.
Google's Matt Cutts indicates that this might be an option for the near future:
"We've definitely discussed this. Our policy in search quality is not to pre-announce things before they launch. If we offer an experiment along those lines, I'll be among the first to show up here and let people know about it."

3. It will be more difficult to get high rankings with clone sites

Many spammers clone the content of websites to get high rankings for the long tail keywords that are listed on these pages. For example, some people scraped the contents of Google Groups and actually got higher rankings than the original Google Groups pages in Google's search results.
Matt Cuts also comments on that issue:
"I've been tracking how often this happens over the last month. It's gotten much, much better, and one additional algorithmic change coming soon should help even more. I'm not saying that a clone will never be listed above SO, but it definitely happens less often compared to a several weeks ago."

What can you do to make sure that your website won't be downranked?
If you have a regular website with regular content then there's nothing that you have to worry about. As long as your website has good content and good backlinks, Google will give it high rankings in the search results.
You should not try to game Google's algorithm with scraped content and you should not take any optimization shortcuts. Optimizing your website for users and search engines takes some time. If you want to get lasting results, you should use ethical search engine optimization methods.

More Affordable SEO tips soon

Other website resources below
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Reciprocal links: don't be fooled by false information

Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. The concept of a reciprocal link is simple:

• I link to your site ("Like").
• You link to my site ("Like back").

Reciprocal links could greatly improve the position of a website in Google's search results because links are a good indicator that other people like your site.


Is there really a problem with reciprocal links?

There are many statements about the decreasing efficacy of reciprocal links but none of these statements is backed by facts. Reciprocal links are alive and they work well.
Just analyze the backlink profile of your high ranking competitors You can use an inbound link optimizer to get the best results. A fair amount of the links are reciprocal. Where do these links come from?

• link exchange/resources pages
• blogroll links
• mutual contextual linking (for example between bloggers)
• directory links from directories that require a backlink

Reciprocal links work best for websites with "unsexy" content. For some sites, it is very difficult to get links without something in return. These sites benefit most from reciprocal links.

More soon on this topic.
Local SEO Marketing & PPC Management


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SEO - Search Engine Ranking, How to Change the Titles of Your Web Pages to Get More Website Visitors

Good page titles can make a very big difference in the number of website visitors that your website gets. For that reason, it would be a good check the titles your web pages
* Make sure that the titles of your web pages are descriptive. It should be obvious what to expect on the pages.
* If you can, add a call to action and benefits in your page title.
* Put the most important information at the start of the title. It's possible that search engines might shorten the title in the search result pages and the complete text won't be seen
* If you're not a large brand, don't use your company name in your page titles.
* Definitely--Do not- use the same title for all of your web pages. Many beginners make this mistake.
People judge books by their covers and search engine results by their web page titles. If you would like to get as many website visitors as possible, you need to develop Google friendly titles for all of the pages on your website.
Getting listed on Google's first page is what we all desire. However when you find out that you receive a bunch of visitors by means of your high search engine rankings but only a few customers, that can be frustrating.How do you resolve that?
Well,search engine optimization is pointless if you don't convert your website visitors into paying customers.You'll actually losing money if you don't optimize the conversion rate of your website.
What can you do to improve the conversion rate of your website?
Drive traffic to the most relevant pages on your website
Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term "buy orange safety gloves" then your landing page should be a page about orange safety gloves and your customer should be able to buy these gloves right on that page. This also applies for traffic that you receive through your normal search engine rankings.

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