Fresh Content Marketing Strategy Secret Revealed

Your Denver Internet Marketing Company’s Weekly Tip.

Denver Integrated Marketing Solutions your Denver search engine optimization company would like to share with you these topics we thought would be of interest to you this month regarding a fresh content marketing strategy secret.
Just what exactly is the “spine” of content marketing strategy?. “It used to be the blog,” Jay Baer said, “but I’m not sure there IS a spine any more.”
He was suggesting that we need to publish directly on Facebook and LinkedIn.

It’s time to build on rented land

Just a few years ago our marketing options were reliable and predictable. Channels like TV, newspapers, and magazines had knowable reach and demographics.
Now the rules of engagement are changing constantly. Our Denver local search marketing company found this tip to be very beneficial. We must prepare to add a dimension of liquidity and flow to our marketing plan. We must adjust our strategy.

Social media on borrowed time

The fact is, these new rules are already familiar in many industries.
I have been doing a lot of work in the pharmaceutical industry for the last five years.
This is a business that spends mightily to build brand recognition for their products.
You can find more information as well as get assistance on denver search engine optimizationc at http://www.denverintegratedmarketingsolutions.com/services/local-presence-optimization/
They collect all the consumer data and then rarely share it with their supplier partners. Then the retailers try to make a store-branded version to compete with the pharma companies and own their customers.
To succeed, the brand has to surround that customer by publishing all over the place. Is all that promotion going to lead them back to the company’s website?

A new model for our age

A more useful model for your content strategy might be represented by an American football game.
The idea is to create a “hole” in the defense so the running back can take advantage of the opportunity and pick up as much ground as possible before being stopped by the defense.
Before the game, the team has a vision of what needs to be done to win, but adjustments are made continually throughout the game.
You need to shift with the changes and gain ground until the competition figures it out and closes in on you..
Like the running back charging through a hole, your successful strategy is multi-dimensional, a function of:

• Space: What is the point of strategic leverage?
• Time: How long will the space (or niche) exist?
• Speed: How fast can you run though the gap and maintain the pace ahead of your competitors?
• Strength: What special talents do you need on our team to take advantage of the gaps you find?

Our social media marketing Denver company understands that it’s a difficult time to be in business, a challenging time. The spoils will go to the swift, the nimble, the liquid.
So keep in mind the reasons why this fresh content marketing strategy secret is beneficial for you….1) marketing rules are constantly changing and you want to keep up, 2) frequent publishing is needed, and 3) you need to be flexible.
Click here for more information on fresh content marketing strategy secrets to help you.
via The new “liquid” model for content marketing strategy