Denver Advertising Agencies Share 6 Great Ideas to Increase Lead Database Quality

Denver Advertising Agencies Discusses Databases

 

Denver Integrated Marketing Solutions your Denver advertising agencies would like to share with you these topics we thought would be of interest to you this month regarding six awesome tips to improve lead database quality without spending a fortune.

Your Denver advertising agencies wants to show you that there are 6 tips to improve your data by investing just a few hours of your time with data automation technology which can automate the laborious tasks of data cleansing and enrichment:

1. De-duplicate records

Marketers often hesitate to automate de-duplication (the process of removing duplicate leads) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

2. Fix bad emails

Your Denver internet marketing company knows that emails often fail to send because of typos, like john.doe@company,con. You can revive dead leads by fixing malformed email addresses in an automated way.

Your Denver Advertising Agencies Company Agrees With the Following Tips

3. Normalize geographical data

Without complete and normalized geographical data, it is difficult to run regional campaigns, plan field-marketing events, and route leads. At a minimum, normalize state/province and country data. Instead of “Massachusetts”, “MA”, “Mass”, and endless other typos, standardize on a single value like “Massachusetts”.

You can find more information as well as get assistance on Denver internet marketing company and on Denver Advertising Agencies Sharing 6 Awesome Tips to improve lead database quality without spending a fortune at Denver Integrated Marketing Solutions.

4. Infer missing geographical data

Instead of struggling with incomplete address data, have the system automatically fill in the blanks so that you can leverage these known relationships. For example:

• If ZIP code = 94065, then infer city = Redwood City and state = California
• If country code = 353, then infer country = Ireland

5. Normalize company names

Another common problem with lead database is non-standardized company names. Instead, focus your efforts on just customer and target account lists.

6. Segment using job title data

A well-segmented lead database is the foundation for personalized engagement and targeted campaigns.

One widely available source of segmentation data is job title. By mapping job title keywords, you can create segmentations based on job function and job level. For example:

• “Accounts Payable” indicates job function = Finance
• “CFO” and “Managing Director” indicates job level = Executive

Six quick things you can do to improve the quality of your leads database. All you need is a few hours with a data automation tool and reference data such as state and country lists and job keyword mappings.

So don’t forget these helpful points on how to improve lead database quality without spending a fortune. Tip #1 – De-Duplicate records; Tip #2 – Fix bad emails;  Tip #3 – Normalize geographical data;  Tip #4 – Infer missing geographical data;  Tip #5 – Normalize company names;  and Tip #6 – Segment Using Job Title Data.

Denver Integrated Marketing Solutions has more information on Denver advertising agencies, Denver internet marketing company, Denver marketing firms, and on how to improve lead database quality without spending a fortune

via 6 Quick Tips to Improve Lead Database Quality