Denver Search Engine Optimization Shares 7 Myths of Content Marketing

Your Denver Search Engine Optimization Company Weekly Tip

Denver Integrated Marketing Solutions your Denver Search Engine Optimization specialists would like to share with you these topics we thought would be of interest to you this month regarding 7 myths of content marketing.

Your Denver Search Engine Optimization experts know that the art of storytelling is part of every culture. Sharing the events of the day around a camp fire, the kitchen table or the company water filter often sees us conjuring up a romantic image of the compelling wordsmith and the entertaining jokester.

Content marketing is an art and a science

Content marketing has become an art and a science with a dash of promotion in the mix. Like any good cake recipe, the right types of ingredients and the quantities will be the difference between success and failure.

Myth #1. Build it and they will come

Denver local search marketing knows that content marketing is synonymous with the term inbound marketing. Add the other phrase “attraction marketing” to the discussion and people think that content on its own will produce traffic and leads.

Content marketing is two words and content is only one of them.

You can find more information as well as get assistance on Denver local search marketing and on 7 myths of content marketing at Denver Integrated Marketing Solutions.

Myth #2. Content creation is more important than the marketing

This follows on from the first myth.

The creatives and the writers of this world often fall into this trap. Their misguided mantra is often “I create and therefore I will succeed”.

Sorry, that won’t do.

In a digital world the sheer noise, velocity and volume of content creation means that the marketing is 50% of the game.

Viral content is often associated with luck.

Publishers like Buzzfeed and Upworthy have made us realize that leaving it to luck is not an option. Content marketing success is now more science, big data and the relentless pursuit of optimizing content for sharing and traffic.

Myth #3. Tons of ordinary content is enough

What is ordinary content?

To me it means a bland 400-600 word blog post that is missing a voice, insights and an x-factor. Visuals are also vital.

The competition for online attention is getting harder and when I started 6 years ago the content standard required wasn’t as high..

Content marketing is growing up.

Myth #4. Content marketing is more about search engines

Google’s mission “To organize the world’s information and make it universally accessible and useful.” has sometimes lead to an abomination or two in content marketing strategy execution.

Denver Search Engine Optimization Agrees With The Following

Write for humans, touch their emotions and your content has a much better chance of being shared with viral velocity.

Myth #5. Good content marketing doesn’t need much technology

Social media and content marketing are almost like kissing cousins.

When content marketing emerged, the technology that surrounded it was either raw or non-existent. Using social content was seen as a manual job otherwise it was not proper.

You will need technology, apps and digital marketing technology platforms to create, publish, launch, manage and measure “at scale”.

Myth #6. Content marketing is just about giving away free content

Bloggers are the epitome and essence of content marketing. Many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.

You need optimized  ”Calls to Action”.

Myth #7. Content marketing automation is evil

Content first has to be created, then it needs to published and finally it needs to be free to be pushed out into the big wide digital world and achieve its mission.

So don’t forget some of these helpful points you’ve learned from these content marketing myths…Myth #1. Build it and they will come;  Myth #2. Content creation is more important than the marketing;  or Myth #3. Tons of ordinary content is enough.

Denver Integrated Marketing Solutions has more information on Denver Search Engine Optimization, Denver local search marketing, Social Media Marketing Denver, and 7 myths of content marketing.

via 8 Big Myths of Content Marketing