Your Google Pay Per Click Company Weekly Tip
Denver Intgrated Marketing Solutions your Google pay per click specialist would like to share with you these topics we thought would be of interest to you this month regarding amazing ways video interviews can attract authority links.
Your Google pay per click experts agree that video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential to attract many links.
First, let’s look at the type of links that interviews can earn.
What Sort of Links Do Video Interviews Attract?
From an analysis of the links that point to interview websites, it’s possible to see a pattern in the types of links they attract. The links fall into five major categories.
1. Links from the Experts Themselves
The experts that are the focus of interviews are probably reasonably proficient at self-promotion – and that can work to your advantage.
2. Links from the Interviewee’s ‘Tribe’
Experts have their own large following or tribe. Members of that tribe write about and link to content regarding their heroes.
Your Bing pay per click specialists know that this means if they’re interested in anything that is published about their “leader,” and will often rush to be the first to share the latest news.
You can find more information as well as get assistance on bing pay per click and on amazing ways video interviews attract authority links at Denver Integrated Marketing Solutions.
3. Links from Journalists Writing About an Entrepreneur
If unable to get direct quotes in time, often journalists will search to find previously published interviews given by the person of interest.
Here’s an example from an article in Entrepreneur in which an interview with Steven Boal of Coupons.com is quoted. Notice that this includes a link to the original interview source:
Your Google Pay Per Click Company Tip #4
Links from Resource Sites
Once you get some popular interviews in your portfolio, you start to appear as a valuable resource able to attract those who compile lists of industry resources.
5. Links from Many Different Niche Sites
Links can come from surprising niches that are not particularly part of your market focus.
So expert interviews attract some great authority links, but what is the most effective process for production?
How to Create Expert Interview Videos
1. Start with People You Know
So the best thing to do is to start with people that you know already – even if just vaguely.
2. Do Your Research and Prepare Well in Advance
Spend time researching what your expert has written about or said in the past. Look for details that you can expand upon.
3. Keep the Technology Simple
You don’t have to meet exacting production standards to start publishing engaging video interviews. The value is in the content.
4. Don’t Edit Out Mistakes
Editing to omit minor mistakes can soak up hours of work, and usually results in marginal improvement in the end product at best.
5. Concentrate on Quickly Getting Footage Live
The sooner you get your interview live, the better.
You want your interview to remain fresh in the mind of your expert.
6. Have a Process for Generating Interviewees
Experts are busy people regularly faced with navigating many demands in limited time.
Therefore it would be wise to send multiple requests for possible interview times.
Final Words
Doing interviews is the best way to improve this.
So don’t forget these helpful points on how to use 5 amazing ways that video interviews can help attract authority links….1) start with people you know; 2) do your homework; 3) keep the technology simple; 4) don’t edit out mistakes; and 5) concentrate on getting live footage.
Denver Integrated Marketing Solutions has more information on Google pay per click, Bing pay per click, and 5 amazing ways video interviews attract authority links.
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