Website Design Denver Experts Show How to Sell Smarter Using Social Insights

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Your Website Design Denver Company Discusses Social Insights

 

Denver Integrated Marketing Solutions your website design Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding how to sell smarter using social insights.

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign.

Your website design Denver experts would like to know, are sales dropping? Find out why. Are you missing your targets? Identify the right audience.

Forget Focus Groups

According to Donnelly, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.

Your Denver web development experts shows you right here are five ways social insights can help sales teams (and you) sell smarter.

Understand the Customer Journey

This includes following customers across all channels—email, social media, and in-store—and using social analytics to adapt and personalize your sales tactics.

You can find more information as well as get assistance on Denver web development and on how to sell smarter using social insights at Denver Integrated Marketing Solutions.

A great example of a company that did just that is Coca-Cola. Their goal was to bridge the gap from digital to in-store sales, specifically looking to drive customers from social interactions to redeeming in-store coupons.

Your Website Design Denver Company Suggests The Following Tips

Hyper-Segment Your Audience

Thanks to social media insights, we now know more about our targets than ever before: personal facts, interests, hobbies, activities, connections, and more are all out in the open and provided by the sources themselves.

This rich source of information comes in handy when you’re looking to generate Word of Mouth about your brand.

Provide Better Customer Service

Knowing your audience and what they are saying about your brand—good or bad—can help you effectively manage their needs and provide one-on-one customer service.

See How You Stack Up Against the Competition

Discovering your brand’s WOM Score on Twitter can help you gauge where you stand with your competition based on how many people are talking about your brand, and how influential and topically relevant they are to your brand based on specific topics.

Track Strategy Results

Tracking customer behavior insights gives you that why.

For example, you might find that the people reaching your site via Twitter links might be the wrong demographic or might not be interested in what your site has to offer.

If you want your business to get ahead, using social insights to your advantage can increase WOM, segment your audiences, and much, much more.

So don’t forget these helpful points on how to sell smarter using social insights…1)  forget focus groups;  2)  understand the customer’s journey;  3)  hyper-segment audience;  4)  provide customer service;  and 5)  see how you stack up against competition.

Denver Integrated Marketing Solutions has more information on website design Denver, Denver web development, and how to sell smarter using social insights.

via How to Sell Smarter Using Social Insights