Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google. What's the problem with Flash pages? Flash content cannot be indexed by search engines. If your website is a pure Flash site, then you can be sure that search engines won't be able to see 95% of your website content. Google has several official statements regarding Flash content: "Search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format. [...] Any content you embed in these files should also be available in text format or it won't be accessible to search engines. [...] We recommend that you use rich-media technologies like Flash primarily for decorative purposes, and instead use HTML for content and navigation." "Make sure that your site has a reasonable, seamless experience for visitors without Flash. This may involve creating HTML-only equivalents for your Flash-based content that will automatically be shown to visitors who can't view Flash." Adding your content in the noscript tag won't help Theoretically, adding your web page content in the noscript tag on your web pages should make sure that search engines get the right content. Unfortunately, Google's John Mueller indicates that this doesn't work anymore: "One of the problems with noscript is - as others have mentioned - that it's been abused quite a bit by spammers, so search engines might treat it with some suspicion. So if this is really important content, then I wouldn't rely on all search engines treating your noscript elements in the same way as normal, visible, static content on your pages. If this is 'just' for comments, then that might be worth considering." What does this mean to your website If you want to get a reasonable amount of visitors through search engines, don't use Flash and other multimedia elements for the main contents of your web pages: Only use Flash for decorative purposes. The navigation of your website should use regular HTML a href links. Do not use fancy JavaScript or Flash navigation menus. Most search engines cannot parse them. The main content of your web pages should be available as simple text. Use the free search engine spider simulator in IBP to find out how search engines see your website. If the spider simulator does not show the content of your web pages, it might be time to redesign your website. Use the Top 10 Optimizer in IBP to make sure that Google finds your website relevant to the right keywords. IBP is a popular SEO software tool that helps you to get first page rankings on Google and other search engines for your keywords. Other helpful sites you might find interesting below Affordable SEO Search Engine Placement PPC Management Precast Concrete Wall Fresno Travel Agent Fresno Delivery Service

Has Your Website Been Hacked?

Spammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?

What exactly has happened?
In an online forum, webmasters reported a new spam method. Hackers inserted the canonical tag on websites of other people:
"I came across a website with canonical tags setup on all of their pages and they were pointing to a spam site. I suspect someone hacked in and changed the canonical tags to siphon link juice.
Now that cross cross-domain canonical tags are supported I would not be surprised if this becomes more common. The canonical tag is a small line of code that is easy to overlook despite its large implications."
Google's Matt Cutts confirmed this in a Twitter tweet: "A recent spam trend is hacking websites to insert rel=canonical pointing to hacker's site. If U suspect hacking, check 4 it."
Why is this a problem?
The original purpose of the rel=canonical tag is to help website owners eliminate self-created duplicate content. The canonical tag tells search engine spiders the original source of a file.
For example, a search engine robot might visit the web page "www.example.com/page4.htm". If that page contains the tag href="http://www.originalpage.com/" rel="canonical" then search engines will show originalpage.com in the search results instead of example.com.
If hackers add the canonical tag to your web pages and point it to another website then your website content will help another website to get high rankings while your own website will lose all of its rankings.
How to check if your website is exploited
Open a page of your website in your browser and select "View HTML source" in your browser. If you can see a rel=canonical tag that points to an unknown domain in the head section of your page then your website has been hacked.
Unfortunately, hackers might have changed your web server so that it only shows the canonical tag to Google's indexing robot. In that case, you have to check how Google sees your web pages:
1. Download and install iBusinessPromoter (IBP).
2. Select "Tools > Search engine spider simulator"
3. Select Google's spider.
4. Check the HTML source in the spider simulator report for the canonical tag.
This works with the free demo version of iBusinessPromoter. You do not have to buy IBP to check your web pages with the spider simulator.
Google is aware of the problem. Unfortunately, it is very difficult to find out if a webmaster intentionally inserted a canonical tag to a website or if the tag was inserted by a hacker.

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How to check if your contents pass Google’s new quality requirements

Can your web page content be trusted?

Would you trust the information presented in your article?
Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Would you be comfortable giving your credit card information to the site?
Is the site a recognized authority on its topic?
For a health related query, would you trust information from the site?
Would you recognize the site as an authoritative source when mentioned by name?
Is the website the sort of page you’d want to bookmark, share with a friend, or recommend?
Would users complain when they see pages from the site?

Is the content of your web pages unique?

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Does the article provide original content or information, original reporting, original research, or original analysis?
Does the page provide substantial value when compared to other pages in search results?

Do you check the quality of your web pages?

Does the article have spelling, stylistic, or factual errors?
How much quality control is done on content?
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
Was the article edited well, or does it appear sloppy or hastily produced?
Does the article contain insightful analysis or interesting information that is beyond obvious?
Would you expect to see the article in a printed magazine, encyclopedia or book?
Are the pages produced with great care and attention to detail vs. less attention to detail?

Do you create web pages for your visitors or for search engines?

Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?

Do your web pages contain enough real content?

Does the article have an excessive amount of ads that distract from or interfere with the main content?
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Does the article describe both sides of a story?
Does the article provide a complete or comprehensive description of the topic?

If you want to get high rankings on Google, you must make sure that your web pages contain the right keywords in the right elements of your web pages. IBP’s Top 10 Optimizer analyzes all elements of your web page and it will tell you how you have to change them so that your website gets top 10 rankings for your keywords.



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1. How Google segments the contents of a web page

Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings. Why is it important to segment a web page into different parts? The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc. Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads. How does Google analyze the content of a web page? According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page. What exactly does Google analyze in the different parts of a web page? The patent lists several "modules" that are used to analyze a web page: 1. Link analysis Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the main part of a web page is probably higher than the influence of a link in the footer. 2. Text analysis The importance of text on a web page is rated by location. For example, if a keyword appears in the main content area of a web page or in the title, then this page will rank higher than a page that has the keyword in the footer. 3. Image captioning Text found near an image is more relevant to the image than text further away from it. This module can be used to rank a picture in image search. 4. Snippet construction Google usually does not use the meta description tag for the snippet that is displayed on the search result page. According to the patent, Google creates the snippet based on the text in the web page section that is the most relevant to the keyword. If you want to get high rankings on Google, you must make sure that your web pages contain the right keywords in the right elements of your web pages. IBP's Top 10 Optimizer analyzes all elements of your web page and it will tell you how you have to change them so that your website gets top 10 rankings for your keywords.

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Do Paid Links Hurt Your Website SEO?

Paid links are again being look at regarding search engine optimization for your website. Until recently J. C. Penney had a number 1 ranking for numerous competitive keywords. How did they get that accomplished? Come to find out that their website received these rankings by way of purchasing links on over 2000 pages.

Google discovered those paid links and many of J. C. Penney's rankings fell from number 1 to number 70 and below.

What is the definition of a paid link?

Plain and simple- if you pay the webmaster of some other site to link to your particular website, then the backlink you received from them is a paid link. Paid links are allowed by Google to advertise your website as long as the paid links make use of the rel=nofollow attribute.

Where you get into trouble is when paid links are employed to get higher rankings in the organic search results on search engines such as Google.

Google is not misunderstood when it comes to using paid links to manipulate search engine results.

Google does not like paid links. Their official statement is avoid paid links at all cost!

[Some] webmasters employ the tactic of buying and selling links that pass PageRank, regardless the quality of the links, the origins, and the long-run affect it will have on their sites. Purchasing or selling links that pass PageRank is an infringement Google's Webmaster Guidelines and can negatively affect a site's ranking in search results.

Should you use paid links to advance your website?

The problem with paid links is that they do actually work. As long as no one notices that you're purchasing links, paid links can have a positive effect on the search engine rankings of your website. However, once Google discovers the paid links your website can get in major trouble.

There are numerous problems with paid links:

* Your competition could report your paid links to Google and your website will be penalized.

* Your competition might actually buy links that point to your website; report the paid link to Google and then you will be penalized.

* A competitor buys links to a throw away domain, determines where they appear, drops the links and waits for you to buy them. Then the competitor reports you to Google for purchasing paid links.

While paid links can indeed improve your page rank with Google, they are also exceedingly risky. If you plan to establish a successful business, you should totally avoid paid links. The potential harm to your website exceeds the benefits by far.

Your website must have backlinks to produce high rankings on Google

Backlinks are very important to produce high rankings on Google. That's why Google works so hard on filtering the wrong kind of links.

The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings. Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website.

If you want lasting results, concentrate on ethical search engine optimization techniques. There are several methods to get good links (related websites, blogs, social bookmark sites, directories, etc.). My Site Launcher can help with all of them.

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Optimizing Website Images for Image Search Results in Google

When and why does Google decide to merge the image results into the "comprehensive search" results? How do we optimize images so that they come out in the "worldwide" SERPs?

Now here might be the most significant question. How to optimize images to appear in the worldwide search results? The images that are blended into the worldwide search results are the same images that appear at uppermost positions when you search for the same keyword in Google Images. The order of images may differ but they are usually the same.

This means that we optimize images for worldwide search results in the identical way as we do for Google image search. If the keyword has adequate search impressions for images then your optimised image will automatically turn up in the worldwide search results, if it shows up at the highest in Google's image results.

Search bots are not people; they can't differentiate between the image of a gorilla and that of an anteater. Rather, search engines rely entirely on the webmasters to demonstrate to them what the image is about. If we can specify images on our website distinctly and draw in some superior links to it then it is a great deal likely that your image will reach higher in the Google rankings.

How should you optimize your website images for Google search results? Here are 6 tips that should help:
1. Use a unique, appealing image which can pull in natural links from other websites. Copying an image from another website and optimizing it isn't a good idea especially if you didn't get permission to use the image.
2. When naming your images, put relevant keywords in the file name.
3. Use ALT tags with relevant keywords. It's usually good to describe the image with some text around the keyword.
4. Surround the image with keywords relevant to the image.
5. Always optimize the page containing the image. Also make sure that the targeted keyword appears in the page title tag.
6. Try to develop quality back-links, with keyword anchor text, both to the image and to the page itself.

We encourage you to try these SEO hints, we are certain they will help!