Marine Sanitation Device Specialists Share 7 Ways to Get Your Kids Hooked on Boating

 

 

Your Marine Sanitation Device Dynamos Help You Keep Your Boating Trips Lively

 

Raritan Engineering Company your marine sanitation device experts would like to share with you these topics we thought would be of interest to you this month regarding how to get your kids hooked on boating.

 

Your marine sanitation device professionals say that if your child hasn't been bitten by the bug to fish or boat by the time he is 13, he likely never will take up either sport. And if his first fishing and boating experiences are defined by confined boredom and a constant need to be quiet, still and patient, he'll likely lose interest even before that tender age.

 

 

Few kids can turn down a fishing trip unless they've been on a disastrously boring one. Coop them up and bury them under “don'ts” and “must nots” and leave out the snacks and drinks and fishing goes from tantalizing to torture.

 

Fishing

 

To let kids learn to love water through fishing, help them discover it on their own terms. The freedom to go freestyle lets them satisfy their own curiosity in their own way. Limit the options by circumstance, not rules. Worried about them falling in? Give them a cool new life jacket to wear. Then don't worry about it. Spice up the experience with inexpensive kids' rods which come complete with a tackle pack of hook, line, sinkers and bobbers.

 

Paddling

 

Paddle sports are a natural way to introduce kids to the water, and with a properly fitted life jacket, the game is safer than softball. While you can buy a fun two-person kayak for as little as $300, plus life jackets and paddles, you can rent them by the hour for as little as 10 bucks or by the day for $30. Rental liveries will provide paddles and properly fitting life jackets as well as a map to chart your adventure.

 

Sailing

 

Pirates sail and all kids know that. Few have left their single digit years without swashbuckling away with a wrapping paper roll and a vision of an evil enemy to be conquered. That could be lure enough to get a youngster to step aboard a sailing boat.

 

Powerboating

 

Powerboating offers a view of the waterways kids can't resist. A speedboat ride is best begun by offering the young boater a secure boarding experience, which you can accomplish by securely mooring the boat to the pier.

 

Board Sports

 

Your marine sanitation device analysts know that water skiing and wakeboarding are as popular in lake communities as shuffleboard in Florida. At first, getting kids up on skis looks daunting, but there's no reason to take the hard route for some towed sports fun.

 

Go to http://raritaneng.com/category-pages/sanitation-accessories/ and see how you can find more information as well as get assistance on marine sanitation device and on how to get your kids hooked on boating at Raritan Engineering.

 

How do you snag a ride without buying a boat? Watersports schools are a top choice if you don't have Friends With Boats, or FWBs as we call ourselves.

 

Life Jackets

 

Wearing a life jacket is required by law for most boaters under the age of 16. Life jackets used to be ugly, orange and so bulky kids could barely see through the opening for their head and neck.

 

Donning a life jacket yourself is one of the best ways to get your children to understand its importance. Another great start is to take your kids on a modest shopping spree. Check out all the colorful life jackets at your local discount or marine store.

 

Transferring the Helm

 

So your young boaters are really getting into the sport? Watch out! Sooner or later, they're going to ask you for the keys to the family cruiser. In fact, most lifelong boaters remember taking the keys to the boat, years before the car – and the experience is often more important in their memory. Rules on the minimum boating age vary by state, but one thing is relatively consistent: New boaters need to take a boater education course to take the vessel out on their own.

 

So don't forget some of these helpful pointers to get your kids hooked on boating. 1) Use sailing;  2) powerboating;  3) board sports;  and 4) don't forget to try transferring the helm.

 

Click here and see how Raritan Engineering has more information on marine sanitation device and how to get your kids hooked on boating.

 

via Nine Ways to Make Your Kids Fall in Love with Boating

 

 

Marine Sanitation Device Specialists Share 7 Ways to Get Your Kids Hooked on Boating

Your Marine Sanitation Device Dynamos Help You Keep Your Boating Trips Lively

Raritan Engineering Company your marine sanitation device experts would like to share with you these topics we thought would be of interest to you this month regarding how to get your kids hooked on boating.

Your marine sanitation device professionals say that if your child hasn't been bitten by the bug to fish or boat by the time he is 13, he likely never will take up either sport. And if his first fishing and boating experiences are defined by confined boredom and a constant need to be quiet, still and patient, he'll likely lose interest even before that tender age.

Few kids can turn down a fishing trip unless they've been on a disastrously boring one. Coop them up and bury them under “don'ts” and “must nots” and leave out the snacks and drinks and fishing goes from tantalizing to torture.

Fishing

To let kids learn to love water through fishing, help them discover it on their own terms. The freedom to go freestyle lets them satisfy their own curiosity in their own way. Limit the options by circumstance, not rules. Worried about them falling in? Give them a cool new life jacket to wear. Then don't worry about it. Spice up the experience with inexpensive kids' rods which come complete with a tackle pack of hook, line, sinkers and bobbers.

Paddling

Paddle sports are a natural way to introduce kids to the water, and with a properly fitted life jacket, the game is safer than softball. While you can buy a fun two-person kayak for as little as $300, plus life jackets and paddles, you can rent them by the hour for as little as 10 bucks or by the day for $30. Rental liveries will provide paddles and properly fitting life jackets as well as a map to chart your adventure.

Sailing

Pirates sail and all kids know that. Few have left their single digit years without swashbuckling away with a wrapping paper roll and a vision of an evil enemy to be conquered. That could be lure enough to get a youngster to step aboard a sailing boat.

Powerboating

Powerboating offers a view of the waterways kids can't resist. A speedboat ride is best begun by offering the young boater a secure boarding experience, which you can accomplish by securely mooring the boat to the pier.

Board Sports

Your marine sanitation device analysts know that water skiing and wakeboarding are as popular in lake communities as shuffleboard in Florida. At first, getting kids up on skis looks daunting, but there's no reason to take the hard route for some towed sports fun.

Go to http://raritaneng.com/category-pages/sanitation-accessories/ and see how you can find more information as well as get assistance on marine sanitation device and on how to get your kids hooked on boating at Raritan Engineering.

How do you snag a ride without buying a boat? Watersports schools are a top choice if you don't have Friends With Boats, or FWBs as we call ourselves.

Life Jackets

Wearing a life jacket is required by law for most boaters under the age of 16. Life jackets used to be ugly, orange and so bulky kids could barely see through the opening for their head and neck.

Donning a life jacket yourself is one of the best ways to get your children to understand its importance. Another great start is to take your kids on a modest shopping spree. Check out all the colorful life jackets at your local discount or marine store.

Transferring the Helm

So your young boaters are really getting into the sport? Watch out! Sooner or later, they're going to ask you for the keys to the family cruiser. In fact, most lifelong boaters remember taking the keys to the boat, years before the car - and the experience is often more important in their memory. Rules on the minimum boating age vary by state, but one thing is relatively consistent: New boaters need to take a boater education course to take the vessel out on their own.

So don't forget some of these helpful pointers to get your kids hooked on boating. 1) Use sailing;  2) powerboating;  3) board sports;  and 4) don't forget to try transferring the helm.

Click here and see how Raritan Engineering has more information on marine sanitation device and how to get your kids hooked on boating.

via Nine Ways to Make Your Kids Fall in Love with Boating

Marine Sanitation Device Specialists Share 7 Ways to Get Your Kids Hooked on Boating

Your Marine Sanitation Device Dynamos Help You Keep Your Boating Trips Lively

Raritan Engineering Company your marine sanitation device experts would like to share with you these topics we thought would be of interest to you this month regarding how to get your kids hooked on boating.

Your marine sanitation device professionals say that if your child hasn't been bitten by the bug to fish or boat by the time he is 13, he likely never will take up either sport. And if his first fishing and boating experiences are defined by confined boredom and a constant need to be quiet, still and patient, he'll likely lose interest even before that tender age.

Few kids can turn down a fishing trip unless they've been on a disastrously boring one. Coop them up and bury them under “don'ts” and “must nots” and leave out the snacks and drinks and fishing goes from tantalizing to torture.

Fishing

To let kids learn to love water through fishing, help them discover it on their own terms. The freedom to go freestyle lets them satisfy their own curiosity in their own way. Limit the options by circumstance, not rules. Worried about them falling in? Give them a cool new life jacket to wear. Then don't worry about it. Spice up the experience with inexpensive kids' rods which come complete with a tackle pack of hook, line, sinkers and bobbers.

Paddling

Paddle sports are a natural way to introduce kids to the water, and with a properly fitted life jacket, the game is safer than softball. While you can buy a fun two-person kayak for as little as $300, plus life jackets and paddles, you can rent them by the hour for as little as 10 bucks or by the day for $30. Rental liveries will provide paddles and properly fitting life jackets as well as a map to chart your adventure.

Sailing

Pirates sail and all kids know that. Few have left their single digit years without swashbuckling away with a wrapping paper roll and a vision of an evil enemy to be conquered. That could be lure enough to get a youngster to step aboard a sailing boat.

Powerboating

Powerboating offers a view of the waterways kids can't resist. A speedboat ride is best begun by offering the young boater a secure boarding experience, which you can accomplish by securely mooring the boat to the pier.

Board Sports

Your marine sanitation device analysts know that water skiing and wakeboarding are as popular in lake communities as shuffleboard in Florida. At first, getting kids up on skis looks daunting, but there's no reason to take the hard route for some towed sports fun.

Go to http://raritaneng.com/category-pages/sanitation-accessories/ and see how you can find more information as well as get assistance on marine sanitation device and on how to get your kids hooked on boating at Raritan Engineering.

How do you snag a ride without buying a boat? Watersports schools are a top choice if you don't have Friends With Boats, or FWBs as we call ourselves.

Life Jackets

Wearing a life jacket is required by law for most boaters under the age of 16. Life jackets used to be ugly, orange and so bulky kids could barely see through the opening for their head and neck.

Donning a life jacket yourself is one of the best ways to get your children to understand its importance. Another great start is to take your kids on a modest shopping spree. Check out all the colorful life jackets at your local discount or marine store.

Transferring the Helm

So your young boaters are really getting into the sport? Watch out! Sooner or later, they're going to ask you for the keys to the family cruiser. In fact, most lifelong boaters remember taking the keys to the boat, years before the car - and the experience is often more important in their memory. Rules on the minimum boating age vary by state, but one thing is relatively consistent: New boaters need to take a boater education course to take the vessel out on their own.

So don't forget some of these helpful pointers to get your kids hooked on boating. 1) Use sailing;  2) powerboating;  3) board sports;  and 4) don't forget to try transferring the helm.

Click here and see how Raritan Engineering has more information on marine sanitation device and how to get your kids hooked on boating.

via Nine Ways to Make Your Kids Fall in Love with Boating

Macerating Toilet Professionals Find the Best Recreational Boat for You

 

Your Macerating Toilet Experts Help You Decide Between Pilothouses and Walkarounds 

Raritan Engineering Company your macerating toilet dynamos would like to share with you these topics we thought would be of interest to you this month regarding how to choose the best recreational boat for you. 

Your macerating toilet analysts know that walkarounds and pilothouses combine comfort with fishability. Which one is better for you?

Your pump toilets experts know that if you spend a few long days fishing the ocean or Great Lakes from an open boat, and you'll long for the comfort of a cabin.

Whether you are anchored for the night or blasting offshore, dampness and wind can chill you to the bone, turning that special fishing trip into a special brand of misery.

To help you decide, we took a hard look at two marquee models and developed 10 points of comparison.

1. Ventilation
Your macerating toilet system specialists understand that summer heat can make you hate an enclosed helm. With a WA, you can remove the enclosure for all-around ventilation and usher a cooling headwind to the cockpit.

2. Communication
With no enclosure, wind noise can impair conversations while under way. 

3. Bridge Protection
Primary protection comes from the wraparound windshield. Yet, to shield the bridge deck, you will need a Bimini top with an enclosure.

4. Visibility
With no bulkheads or window mullions, a WA offers excellent visibility, especially if you peer over the windshield.

5. Overnighting
The Chesapeake 290 has a midcabin berth, as well as a V-berth. There's also a galley and enclosed head. 

6. Shedding Seas
If you take water over the bow, the walkways channel water into the cockpit. While most big-water boats have self-bailing cockpits, it would be nice to shed the seas before they get aft.

7. Forward Access
A WA features recessed walkways along both cabin sides leading to the bow. 

Your Macerating Toilet Specialists Know That Recreation Cannot Be Underestimated

You can find more information as well as get assistance on marine water heater and on how to find the best recreational boat for you at Raritan Engineering.

8. Cockpit Size
Your marine water heater professionals understand that the Chesapeake 290's 56-square-foot cockpit is smaller than the PH cockpit in this comparison. However, the 290 has an integrated motor bracket.

Overall

If easier access to the bow, more berth space, a good field of view and a cool breeze on the bridge deck are most important to you in a cabin boat for fishing, choose a WA over a PH.

Pilothouse

Parker builds the archetypal PH fishing boat. Its no-nonsense approach to this genre is captured in the 2820 XLD Sport Cabin.

1. Ventilation
For fresh air on a sultry day, open all of the cabin windows and the cabin door, as well as the hatch above the V-berth.

2. Communication
It's quiet on the bridge deck, and so no shouting is needed while under way. Your best macerator toilets analysts know that it can be tough for the captain to hear anglers in the cockpit, or dock hands.

3. Bridge Protection
No layout beats a PH for keeping the bridge deck dry and warm. Shut the cabin door to keep cold air and mist at bay.

4. Visibility
There's no peering over the windshield. And many PH cabins have supports that prevent a 360-degree view.

5. Overnighting
The 2820's enclosed V-berth will sleep two, and the toilet is under the bunks. A galley with a cabinet sink, refrigerator and stove is an option. 

6. Shedding Seas
Most PH boats have domed decks forward, which are excellent at shedding seas.

7. Forward Access
To get to the bow, you need to negotiate narrow side decks. It's a challenge, particularly if working a fish or manning the anchor in rough conditions.

8. Cockpit Size
What the 2820 lacks in overnight comforts it makes up for in cockpit size. There are 82.5 square feet of wide-open deck, room for a boatload of anglers.

So don't forget these helpful tips on how to choose the best recreational boat for you. 1) Ask yourself if comfort or fishability is more important to you;  2) check out the ventilation;  and 3) take into consideration bridge protection.

Raritan Engineering has more information on macerating toilets, marine water heater, boat water heater and on how to find the best recreational boat for you.

via Walkaround vs Pilothouse

Macerating Toilet Professionals Find the Best Recreational Boat for You

 

 

 

 

Your Macerating Toilet Experts Help You Decide Between Pilothouses and Walkarounds 

 

Raritan Engineering Company your macerating toilet dynamos would like to share with you these topics we thought would be of interest to you this month regarding how to choose the best recreational boat for you. 

 

Your macerating toilet analysts know that walkarounds and pilothouses combine comfort with fishability. Which one is better for you?

 

Your pump toilets experts know that if you spend a few long days fishing the ocean or Great Lakes from an open boat, and you'll long for the comfort of a cabin.

 

Whether you are anchored for the night or blasting offshore, dampness and wind can chill you to the bone, turning that special fishing trip into a special brand of misery.

 

To help you decide, we took a hard look at two marquee models and developed 10 points of comparison.

 

1. Ventilation

 

Your macerating toilet system specialists understand that summer heat can make you hate an enclosed helm. With a WA, you can remove the enclosure for all-around ventilation and usher a cooling headwind to the cockpit.

 

 

2. Communication

 

With no enclosure, wind noise can impair conversations while under way. 

 

 

3. Bridge Protection

 

Primary protection comes from the wraparound windshield. Yet, to shield the bridge deck, you will need a Bimini top with an enclosure.

 

 

4. Visibility

 

With no bulkheads or window mullions, a WA offers excellent visibility, especially if you peer over the windshield.

 

 

5. Overnighting

 

The Chesapeake 290 has a midcabin berth, as well as a V-berth. There's also a galley and enclosed head. 

 

 

6. Shedding Seas

 

If you take water over the bow, the walkways channel water into the cockpit. While most big-water boats have self-bailing cockpits, it would be nice to shed the seas before they get aft.

 

 

7. Forward Access

 

A WA features recessed walkways along both cabin sides leading to the bow. 

 

 

Your Macerating Toilet Specialists Know That Recreation Cannot Be Underestimated

 

You can find more information as well as get assistance on marine water heater and on how to find the best recreational boat for you at Raritan Engineering.

 

8. Cockpit Size

 

Your marine water heater professionals understand that the Chesapeake 290's 56-square-foot cockpit is smaller than the PH cockpit in this comparison. However, the 290 has an integrated motor bracket.

 

 

Overall

 

If easier access to the bow, more berth space, a good field of view and a cool breeze on the bridge deck are most important to you in a cabin boat for fishing, choose a WA over a PH.

 

Pilothouse

 

Parker builds the archetypal PH fishing boat. Its no-nonsense approach to this genre is captured in the 2820 XLD Sport Cabin.

 

1. Ventilation

 

For fresh air on a sultry day, open all of the cabin windows and the cabin door, as well as the hatch above the V-berth.

 

 

2. Communication

 

It's quiet on the bridge deck, and so no shouting is needed while under way. Your best macerator toilets analysts know that it can be tough for the captain to hear anglers in the cockpit, or dock hands.

 

 

3. Bridge Protection

 

No layout beats a PH for keeping the bridge deck dry and warm. Shut the cabin door to keep cold air and mist at bay.

 

 

4. Visibility

 

There's no peering over the windshield. And many PH cabins have supports that prevent a 360-degree view.

 

 

5. Overnighting

 

The 2820's enclosed V-berth will sleep two, and the toilet is under the bunks. A galley with a cabinet sink, refrigerator and stove is an option. 

 

 

6. Shedding Seas

 

Most PH boats have domed decks forward, which are excellent at shedding seas.

 

 

7. Forward Access

 

To get to the bow, you need to negotiate narrow side decks. It's a challenge, particularly if working a fish or manning the anchor in rough conditions.

 

 

8. Cockpit Size

 

What the 2820 lacks in overnight comforts it makes up for in cockpit size. There are 82.5 square feet of wide-open deck, room for a boatload of anglers.

 

 

So don't forget these helpful tips on how to choose the best recreational boat for you. 1) Ask yourself if comfort or fishability is more important to you;  2) check out the ventilation;  and 3) take into consideration bridge protection.

 

Raritan Engineering has more information on macerating toilets, marine water heater, boat water heater and on how to find the best recreational boat for you.

 

via Walkaround vs Pilothouse

 

Macerating Toilet Professionals Find the Best Recreational Boat for You

 

Your Macerating Toilet Experts Help You Decide Between Pilothouses and Walkarounds 

Raritan Engineering Company your macerating toilet dynamos would like to share with you these topics we thought would be of interest to you this month regarding how to choose the best recreational boat for you. 

Your macerating toilet analysts know that walkarounds and pilothouses combine comfort with fishability. Which one is better for you?

Your pump toilets experts know that if you spend a few long days fishing the ocean or Great Lakes from an open boat, and you'll long for the comfort of a cabin.

Whether you are anchored for the night or blasting offshore, dampness and wind can chill you to the bone, turning that special fishing trip into a special brand of misery.

To help you decide, we took a hard look at two marquee models and developed 10 points of comparison.

1. Ventilation
Your macerating toilet system specialists understand that summer heat can make you hate an enclosed helm. With a WA, you can remove the enclosure for all-around ventilation and usher a cooling headwind to the cockpit.

2. Communication
With no enclosure, wind noise can impair conversations while under way. 

3. Bridge Protection
Primary protection comes from the wraparound windshield. Yet, to shield the bridge deck, you will need a Bimini top with an enclosure.

4. Visibility
With no bulkheads or window mullions, a WA offers excellent visibility, especially if you peer over the windshield.

5. Overnighting
The Chesapeake 290 has a midcabin berth, as well as a V-berth. There's also a galley and enclosed head. 

6. Shedding Seas
If you take water over the bow, the walkways channel water into the cockpit. While most big-water boats have self-bailing cockpits, it would be nice to shed the seas before they get aft.

7. Forward Access
A WA features recessed walkways along both cabin sides leading to the bow. 

Your Macerating Toilet Specialists Know That Recreation Cannot Be Underestimated

You can find more information as well as get assistance on marine water heater and on how to find the best recreational boat for you at Raritan Engineering.

8. Cockpit Size
Your marine water heater professionals understand that the Chesapeake 290's 56-square-foot cockpit is smaller than the PH cockpit in this comparison. However, the 290 has an integrated motor bracket.

Overall

If easier access to the bow, more berth space, a good field of view and a cool breeze on the bridge deck are most important to you in a cabin boat for fishing, choose a WA over a PH.

Pilothouse

Parker builds the archetypal PH fishing boat. Its no-nonsense approach to this genre is captured in the 2820 XLD Sport Cabin.

1. Ventilation
For fresh air on a sultry day, open all of the cabin windows and the cabin door, as well as the hatch above the V-berth.

2. Communication
It's quiet on the bridge deck, and so no shouting is needed while under way. Your best macerator toilets analysts know that it can be tough for the captain to hear anglers in the cockpit, or dock hands.

3. Bridge Protection
No layout beats a PH for keeping the bridge deck dry and warm. Shut the cabin door to keep cold air and mist at bay.

4. Visibility
There's no peering over the windshield. And many PH cabins have supports that prevent a 360-degree view.

5. Overnighting
The 2820's enclosed V-berth will sleep two, and the toilet is under the bunks. A galley with a cabinet sink, refrigerator and stove is an option. 

6. Shedding Seas
Most PH boats have domed decks forward, which are excellent at shedding seas.

7. Forward Access
To get to the bow, you need to negotiate narrow side decks. It's a challenge, particularly if working a fish or manning the anchor in rough conditions.

8. Cockpit Size
What the 2820 lacks in overnight comforts it makes up for in cockpit size. There are 82.5 square feet of wide-open deck, room for a boatload of anglers.

So don't forget these helpful tips on how to choose the best recreational boat for you. 1) Ask yourself if comfort or fishability is more important to you;  2) check out the ventilation;  and 3) take into consideration bridge protection.

Raritan Engineering has more information on macerating toilets, marine water heater, boat water heater and on how to find the best recreational boat for you.

via Walkaround vs Pilothouse

Guiding Principles When Prospecting

Local Link Building

 

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Prospecting is critical to the success of any local link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and ultimately that link. As an SEO or a DIY business owner you absolutely need to have a solid process for uncovering and vetting potential opportunities when working on a local link building campaign. Here are some of the strategies we use to find link opportunities for our LocalSpark clients.

Guiding Principles When Prospecting

Not all links are created equally. But in local, a link that may seem “worthless” in a traditional link building campaign, can add considerable value to a link profile in a local campaign. Authority plays a different role when it comes to the local sphere, Domain Authority and Page Rank shouldn't be your top metrics for qualifying a prospect either. When looking for opportunities keep in mind these important questions:

• Is the link relevant to my locality, industry or niche?


• Would a link make sense on the website?


• How can my link provide value to their audience? 

Is the link relevant to my locality/industry/niche?

The beauty of local link building is that when it comes to relevancy you are looking for link opportunities from a location perspective as well as an industry perspective. Links that are relevant to your neighbourhood, city, county, and state/province are relevant and valuable.

In addition to your locale you are also looking for links that are correlated to your business, industry, niche, and product. These types of links further enhance your link profile. With local link building you can approach it from a micro to macro (narrow to broad) level and benefit across the scale. It's really quite brilliant and there is a ton of room for creativity. In fact, the more creative you can get the better.

Would a link make sense on the website?

This is a question that should be top of mind while prospecting. Sometimes the allure of a prospect can cloud your judgement and you can end up wasting valuable time on a prospect that just isn't the right fit. Don't get caught up in numbers or the desire for a ton of links. Things to consider when determining if a prospect makes sense:

Do they link to third party sites in any content pieces or do they only link to other posts or articles on their own site. If they never link out to third party sites that could be a good indicator it will be an aggressive uphill battle.

Follow vs no-follow: Follow is cool, but you know what's even cooler? Any sort of large exposure to your customers, so don't fret about follow and no-follow like it's gospel. If it makes sense for both parties to have a link to your site, take it either way.

Are they currently contributing actively to their own site and is the quality good? If the site is stagnant when it comes to content and only posting three times a year, it may not be the right fit… Note – With regards to the above point, be sure to check out their Social channels. It is possible the site owners decided that their blog was too much work and they weren't getting the pageviews/engagement they wanted. A lot of former bloggers go to social media and succeed there. Maybe a social campaign is more appropriate for your client than getting a link on their site?

How can my link provide value to their audience?

Knowing how your link can provide value to a website's audience not only helps you curate a list of qualified prospects but it should ideally help with your outreach; which let's get real, is hands down the most challenging aspect of a link building campaign.

If you can identity why your link would be an asset on a specific website, you already have an angle when outreaching. This isn't just a, “I know my website is awesome” or “this content I wrote is so amazing, who wouldn't want to link to it?,” kind of deal. This is genuinely identifying what value you can add.

For instance:

• The link is to a resource that takes a more in-depth look at a specific topic.


• The link backs up a statement or claim.


• The link expands on a related topic or point.


• The link connects the audience to a product/service of interest.


• The link helps you better understand the post/article. 

So Where Do You Start?

We start by asking our clients questions, and we highly recommend that you do the same. Whether you're the business owner or local consultant, asking relevant questions will help you uncover existing opportunities, discover which strategies are the best fit for you (or the client), and give you laser focus when prospecting.

Questions to ask:

• What current business partnerships do you have?


• Are you an active Alumni, board of director anywhere, etc.


• Are you currently involved in the community?


• Do you donate to a specific charity?


• Does your company/team volunteer anywhere?


• What do you want to be involved with?

Having a standard set of questions to ask yourself or your client is important. We recommend you use Phil Rozek's, Best [BLEEP]'in Local Link Questionnaire.

Our next go to is good old fashion Google searches. When getting started, completing a few searches of top keywords will help give you a better sense of what the industry/niche offers. It's good to start broad and then refine your searches to more specific areas. Especially if you are in a very specialized industry or even smaller city or town.

Your end game is to source opportunities that are the most relevant and ideally generate the best results. This helps make the qualifying process go smoother as well. How you prospect will differ based on the type of outreach you are doing, but here are some common local link building examples and our prospecting tips/advice to help get you started. 

Unlinked Brand Mentions

Take advantage of opportunities that may already exist. Have you had any press in the past? Perhaps you were interviewed by a local magazine or blog, maybe someone has published a product review, but none of these sites linked to your site. 

This is a great strategy to implement at the beginning of a campaign, it can often land you some quick wins. Ideally, you are looking for the most recent and relevant opportunities. Be sure to review the website to see if they are likely to link. If you come across a post from years ago on a highly influential site, make note of it and start tracking the potential influencer(s). It's possible that since they featured you in the past, they could be willing to do it again.

Complete branded Google searches of the company name and exclude the company website:

• “company name” -site:companywebsite.com


• “company name” AND Top Keyword -site:companywebsite.com


• “company owner/founder” -site:companywebsite.com


• “company owner/founder” AND “company name” -site: companywebsite.com

*If the company has used press releases in the past, be sure to remove these type of results from the searches by adding -press -release to any of the above searches. 

Looking for unlinked brand mentions via Google searches works best for small businesses. This type of search would be a nightmare for a Big Brand with a TON of mentions and highly time consuming to sift through all the results. 

Scale Your Unlinked Brand Mentions

If you're a larger business or a small business that may have a lot of mentions or you just want to save yourself the time of sifting through the SERPs for opportunities you can utilize the Local Citation Finder (LCF) and Link Prospector (LP) tools to ease the process.

For many small businesses a large majority of their mentions and links are going to be structured citations, which are not opportunities in this case and end up congesting the SERPs when looking for link prospects.

 Via: Local Link