Google Pay Per Click Shows 5 Amazing Ways Video Interviews Attract Authority Links

Your Google Pay Per Click Company Weekly Tip

Denver Intgrated Marketing Solutions your Google pay per click specialist would like to share with you these topics we thought would be of interest to you this month regarding amazing ways video interviews can attract authority links.

Your Google pay per click experts agree that video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential to attract many links.

First, let’s look at the type of links that interviews can earn.

What Sort of Links Do Video Interviews Attract?

From an analysis of the links that point to interview websites, it’s possible to see a pattern in the types of links they attract. The links fall into five major categories.

1. Links from the Experts Themselves

The experts that are the focus of interviews are probably reasonably proficient at self-promotion – and that can work to your advantage.

2. Links from the Interviewee’s ‘Tribe’

Experts have their own large following or tribe. Members of that tribe write about and link to content regarding their heroes.

Your Bing pay per click specialists know that this means if they’re interested in anything that is published about their “leader,” and will often rush to be the first to share the latest news.

You can find more information as well as get assistance on bing pay per click and on amazing ways video interviews attract authority links at Denver Integrated Marketing Solutions.

3. Links from Journalists Writing About an Entrepreneur

If unable to get direct quotes in time, often journalists will search to find previously published interviews given by the person of interest.

Here’s an example from an article in Entrepreneur in which an interview with Steven Boal of Coupons.com is quoted. Notice that this includes a link to the original interview source:

Your Google Pay Per Click Company Tip #4

 Links from Resource Sites

Once you get some popular interviews in your portfolio, you start to appear as a valuable resource able to attract those who compile lists of industry resources.

5. Links from Many Different Niche Sites

Links can come from surprising niches that are not particularly part of your market focus.

So expert interviews attract some great authority links, but what is the most effective process for production?   

How to Create Expert Interview Videos

1. Start with People You Know

So the best thing to do is to start with people that you know already – even if just vaguely.

2. Do Your Research and Prepare Well in Advance

Spend time researching what your expert has written about or said in the past. Look for details that you can expand upon.

3. Keep the Technology Simple

You don’t have to meet exacting production standards to start publishing engaging video interviews. The value is in the content.

4. Don’t Edit Out Mistakes

Editing to omit minor mistakes can soak up hours of work, and usually results in marginal improvement in the end product at best.

5. Concentrate on Quickly Getting Footage Live 

The sooner you get your interview live, the better.

You want your interview to remain fresh in the mind of your expert.

6. Have a Process for Generating Interviewees

Experts are busy people regularly faced with navigating many demands in limited time.

Therefore it would be wise to send multiple requests for possible interview times.

Final Words

Doing interviews is the best way to improve this.

So don’t forget these helpful points on how to use 5 amazing ways that video interviews can help attract authority links….1)  start with people you know;  2)  do your homework;  3)  keep the technology simple;  4)  don’t edit out mistakes;  and 5)  concentrate on getting live footage.

Denver Integrated Marketing Solutions has more information on Google pay per click, Bing pay per click, and 5 amazing ways video interviews attract authority links.

Homepage image via Shutterstock.

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Reputation Management Denver Gives 3 Content Marketing Tips

Reputation Management Denver Tip of the Week

Denver Integrated Marketing Solutions your Reputation Management Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding Content marketing.

Content marketing – as an industry – is quickly migrating towards mobile devices. After all, that’s where users are reading and engaging with content. For the first time ever, the number of mobile-only internet users now exceeds desktop-only users. That means you can no longer ignore mobile, or look at it as a sub-segment of your overall strategy. Mobile needs to be one of your primary targets. But how do you successfully push content to these users?

3 ways content marketers can use mobile to push content

There are dozens, and perhaps even hundreds of ways for content marketers to utilize mobile devices as part of larger marketing campaigns, but we’ll briefly look at three of the most practical and high-returning.

1. Leverage Real-Time Social Feeds

The most obvious and natural convergence of content marketing and mobile devices occurs in real-time social media feeds, like Twitter. This is still the ideal place to push content and allows brands to maximize exposure and increase the amount of peer-to-peer shares between users.

While Twitter feeds are becoming increasingly noisy, the path to standing out amongst the crowd is also more apparent than ever. Twitter is feeling the pressure from other social networking apps and is trying to shift its strategy to appease the visually-inclined portion of its user base. As such, the use of images and videos has now become extremely important. If you want to leverage real-time social feeds, it’s important that you put an emphasis on creating striking short-form video content that’s designed to be shared.

Reputation Management Denver Considers This Crucial

2. Carefully Consider Mobile Apps

The second thing to consider is your mobile app. Do you have one – or are you planning on designing one? If the answer to either of those questions is yes, you must invest in quality content. According to a Harris Interactive study, 68 percent of mobile users agree that if a branded app isn’t helpful, useful, or easy to use that it actually results in a negative perception of that brand. On the other hand, if a branded app is valuable and easy to use, it can enhance that brand image.

You can find more information as well as get assistance on google pay per click and on this topic of content marketing at Denver Integrated Marketing Solutions.

The two most critical components of a successful mobile app are the design and concept. If you want to push quality content to your users, you need to invest in fluid design features that enhance the consumption of the content you work so hard to create. Resources like InVision, a free tool that allows you to develop interactive prototypes, can aid in this process.

3. Utilize Responsive Web Design

The third way you can use mobile to push content is to pay careful attention to your website and how mobile users interact with it. Responsive web design (RWD) is no longer an option – it’s a necessity. Content has to be accessible on mobile devices, and your website should appeal to screens of all sizes. If users are forced to zoom in and out to see various aspects of your site, you’re going to lose them. Bounce rates will be through the roof and conversions will be virtually non-existent.

An investment in RWD today will pay dividends for years to come. It eliminates the need to create multiple designs and layouts and lets you maximize your time as you focus on content, not design. If you’re looking for some good examples of RWD, check out these five websites. They should give you an idea of just how powerful content can be when displayed correctly.

Leverage Mobile Today

The surge in mobile popularity is useless to your brand unless you learn to leverage it by using the right strategies. In 2015, that means using real-time social feeds, mobile applications, and responsive web design. Now’s the time to get started! Denver Integrated Marketing Solutions has more information on reputation management Denver,google pay per click, bing pay per click as well as more great information on content marketing.

Image by Kristina Alexanderson.

The post 3 ways content marketers can use mobile to push content appeared first on Scoop.it Blog.

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Fresno Website Design Shows How Your Design Can Be Chosen on a Crowdsourced Marketplace

Fresno Website Design Marketplace Tip

For today’s Fresno Website design professionals – whether newbies just starting out in the field or seasoned pros just looking to fill out their portfolio and pick up extra work – entering contests on any one of the popular crowdsourced marketplaces for logos and other graphic design services can be a valuable route to fun and rewarding projects.

It can also be an effective means of expanding a designer’s network and building his or her freelancing career, if they follow these best practices to increase their odds at success.

1. Don’t pick the best contests

Designers need to pay particular attention to choosing the right contests for their specific style, skills and personal interest in the company. It’s more important to find a strong fit than to chase the most financially lucrative contest, especially when just starting out. Once a designer has excelled at matching themselves with the right clients, he or she can rise to the challenge by entering contests outside of their comfort zone.

2. Read the brief… really, read the brief

Designers should not begin the brainstorming phase until they have thoroughly read and absorbed the contest brief. This means reading the client’s public comments, design examples and updates. Because it might be a client’s first time writing a brief, designers need to be sure to ask questions about areas that seem unclear. Once they understand what is wanted, designers should start researching the industry and competition to determine where a client has come from, who they are and what will ultimately make them stand out.

3. Be the client’s first…

Being first to the table in a contest creates an undeniable advantage, so designers should go ahead and enter their first round of strong concepts as soon as possible. They should put themselves out there by saying, “Hi, my name is… and I’m here to help you build your brand. I’d like to explain my first few concepts and see if we’re headed in the right direction.” This will build trust with prospective clients and ultimately their trust in the work. Designers don’t need to polish their concepts at this stage — just get approval so they can move onto perfecting.

4. Be ready to really sell the work

Designers should take the approved-concepts and use his or her designer tools to “fancy them up.” They need to be ready to answer “Why that color? Why that font? Why is there white space here but not there?” Designers at this stage should have thought through all of these questions, solved most of the dilemmas and only then upload the refined work.

Fresno Website Design Tip #5

Win or lose, keep the client-connection open

If you win a contest, know that the true value of contests doesn’t end there — it’s hopefully just the beginning of a new client-designer relationship. Whether he or she has won the prize or lost the prize, a designer still has an opportunity to expand their network with a global client. If they have won the prize, he or she can ask the client if they have more design needs and use the platform to seamlessly continue the relationship. If he or she lost the prize, a designer can politely let the prospective client know what else they specialize in and to refer any friends that may need design solutions in his or her design style.

It takes hard work to build a design career but contests are a great tool in helping designers along the way — creating new knowledge, new connections and a broader, more well-rounded portfolio.

You can find out more great ideas on Marketplace tips as well as Fresno Web Design at Mysitelauncher.com
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