Our Google Pay Per Click Team Advises-3 Quick and Easy Ways to Locate Money for Your Web Content Marketing Budget

 

Your Google Pay Per Click Company's Weekly Tip

Denver Integrated Marketing Solutions your Google pay per click company would like to share with you these topics we thought would be of interest to you this month regarding 3 easy ways to find money for your content marketing budget.

This obstacle can be overwhelming at times. While overcoming this obstacle is often a tricky proposition, we want you to know that you can find this budget if we are looking in the right places.

Method One - Calculate the Costs of Unused content

Your Google pay per click specialists knows that first, we need to have a very solid understanding of your organization’s current content costs and utilization. So with this in mind, let’s start by taking a look at the calculating costs.

Step 1: Conduct an audit for a sample of the content your organization is producing. 

Step 2: Then we need to apply the average costs in order to gain a sense for the size of the problem.

For this example, let’s say your organization is creating 1200 pieces of content per year with an average cost of $200 each. Therefore, your organization would currently be spending $240,000 on content every year.

You can find more information as well as get assistance on Bing pay per click strategy and on 3 easy ways to find money for your content marketing budget at Denver Integrated Marketing Solutions

Next, we need to understand exactly how much of your organization’s content is actually getting used. On average, 60-70% of content goes completely unused; and so we need to remember, content that gets created, but never used is 100% waste of our money and our time.

Your Bing pay per click experts say that based on this information, we can take the organizations current production costs and subtract the amount the amount that gets used to find how much money your organization is wasting on unused content. Then for this example, your organization is wasting between $144,00 and $168,000 on unused content each year.

Method Two - Borrow Budget From Underperforming Digital Assets

The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising).

We know customers are tuning out advertising. $1 spent on digital banner ads will under-perform $1 on content marketing in almost any category.

• The average click-through rate of display ads is 0.1% (DoubleClick)
• Only 8% of internet uses account for 85% of clicks on display ads (and some of them aren’t even humans) (comScore)

Method Three - Approach Flushed Teams with a Partnership Opportunity

Advertising campaign landing pages are another traditionally expensive, yet underperforming digital asset to potentially borrow budget from.

So keep in mind these 3 easy ways for finding money to enhance your content marketing budget, 1)  calculate the costs of unused content, 2)  borrow budget from underperforming digital assets, and 3)  approach flushed teams with a partnership opportunity.

Denver internet marketing company has more information on Google pay per click solutions, Bing pay per click solutions, and 3 easy ways to find money for your content marketing budget.

This post originally appeared on LizBedor.com.

via How To Find The Money For Content Marketing

Reputation Management Denver Offers 3 Amazing Tips to Choose the Ideal Color Scheme for Your Marketing

 

Reputation Management Denver Weekly Tip

Denver Integrated Marketing Solutions your reputation management Denver company would like to share with you these topics we thought would be of interest to you this month regarding

One of the most important elements of your brand name is its visual look. Your clients are going to identify you by your logo design.

Having said that, before developing the appearance of your brand name, you need to comprehend how the psychology of color works, as well as how essential it is to choose the best color for your very own branding.

But the question is, just how important are colors in branding?

Well, research has shown that 93% of shoppers are going to take a look at the visual appearance of your company's logo design, website, brochures, or catalogues and then decide whether or not to make a purchase from you.

Your social media marketing Denver company agrees that the purchase is based on the very first impression of exactly how they perceive and feel regarding your brand.

Which is why, this has to be performed meticulously with proper research and if you've chosen the wrong color, it is going to harm your business brand identity.

The following is a short breakdown of the color theory, which will help you use color more effectively so as to enhance your brand's identity.

Comprehending the Psychology of Color from Marketing and Branding Perspective

There are some companies that underestimate exactly how important the psychology of color is when it concerns branding.

The thing is, many consumers are going to judge services or products based on the colors which are made use of. This, obviously, is due to the fact that colors significantly affect the moods and moods of people.

You can find more information as well as get assistance on social media marketing Denver companies and 3 amazing tips to pick the perfect color scheme for your branding at Denver Integrated Marketing Solutions.

The following are a couple of examples of how colors can provoke specific emotions:

Red-- Red is possibly the boldest color you can select. It's associated with passion and excitement as well as with producing a sense of urgency, making it an excellent color choice for limited time promotions or clearance sales.

The color red is also connected with your appetite, which is the reason that numerous fast food restaurants make use of the color in their branding.

Blue-- Blue is related to feelings of tranquility, peace and reliability. You won't see many fast food restaurants using blue in their logos due to the fact that it is linked with curbing your appetite.

However, because it is related to reliability, dependability and trust, you'll find that practically every major social media network utilizes blue as their main branding color, including the top three social platforms-- Facebook, Twitter and LinkedIn.

Green-- Green is related to nature, health, tranquility, and power. Its affiliation with nature is pretty obvious and is one of the primary reasons you see companies or organizations that have to do with the environment use the color green in their branding; for instance, the Environmental Protection Agency.

Purple-- Purple is connected to royalty, respect, wisdom and luxury. It's why the color is often found on the garments of kings and queens centuries ago. The color is additionally said to promote creativity and problem solving.

Orange and Yellow- These two colors are very cheerful and are known for encouraging optimism. They are additionally known for producing a specific feeling of anxiety, which is utilized by companies to prompt impulse buying.

Black-- Black is a tricky color because it could be overwhelming if used frequently. Nevertheless, its use is associated with authority, boldness, elegance, and tradition.

White-- White is linked to purity, simplicity, safety and cleanliness, in addition to sparking imagination due to the fact that it could be viewed as a fresh start.

How to pick the ideal color scheme that's suitable for your branding:.

1) Monochromatic-- This color scheme includes utilizing a singular color in different shades and hues. It helps to create a minimalistic and sleek appearance that is very easy on the eye-- it's a color scheme frequently used by brands online.

2) Complementary-- This specific color scheme makes use of the two hues which are located exactly opposite of one another on the color wheel. It enables you to utilize a larger range of colors and is often used in print media.

3) Triangle color scheme-- This particular color scheme utilizes three colors that are equally spaced on the color wheel to produce a harmonious effect. Web designers looking to produce a bold appearance frequently select this color scheme.

How Companies are Utilizing Color Coordination for Conversions.

In addition to choosing the proper colors for your branding effort, understanding exactly how to utilize color coordination on your site is important for your conversion rate.

There is a psychological concept known as the Isolation Effect which should be employed. It specifies that an item that sticks out like a sore thumb will be more likely to be remembered.

Your Denver search engine optimization specialists suggest that if the background of your web page is just one color, the call-to-action should be a color on the other side of the color wheel-- likewise referred to as the complementary color-- to ensure that it stands out.

The Meaning of Colors in Different Cultures.

It's important to recognize that the meaning of color varies from one culture to another. Although one color may have a positive connotation in one culture, that exact same color may possess a negative connotation in another.

The last thing you want to do is to unintentionally offend an entire society by using a color that is unsuitable for a certain item.

If you don't think that the psychology of color will have that great of an effect on your branding effort, then take for example Pepsi's notorious mistake in South East Asia, that led to them losing the leading market share to Coke.

They chose to change the color of their vending machines to a light "ice blue.".

Unfortunately for Pepsi, light blue is associated with death and mourning in that region.

The psychology of color is something which has to be considered over and over again-- especially when you make changes to your branding, or you are broadening to different parts of the world-- or even different parts of the country.

As you can see, choosing the best color for your branding is extremely important for creating an effective brand and you need to make certain that you keep that in mind at all times-- especially if you plan on broadening your business globally.

So don't forget these 3 helpful tips on how to pick the perfect color scheme for your branding.....1)  Using monochromatic colors;  2)  using complementary colors;  and 3)  using triangle-color schemes.

Denver Integrated Marketing Solutions has more info regarding reputation management Denver, social media marketing Denver, Denver search engine optimization and 3 amazing tips to pick the perfect color scheme for your branding.

Marine Holding Tanks Reveal Substitute Boat Fuels Powering Your Success

Your Marine Holding Tanks Company Weekly Tip

Raritan Engineering Company your marine holding tanks specialists would like to share with you these topics we thought would be of interest to you this month regarding future alternative boat fuels powering your success.

Your marine holding tanks experts suggest that you join me as I peer into the future of fishing boats: The year is 2035. With dwindling crude-oil reserves, outcries over climate change and quantum leaps in battery technology, most cars and trucks are now electric. With no recharging stations in the Gulf Stream, the internal-combustion engine remains the power of choice for saltwater fishing boats in the 2030s. No alternatives have proven totally viable yet, but let’s look at what’s underway, and at which fuels might power the ­sport-fishers of tomorrow.

Propane Sold widely as liquid ­petroleum gas (LPG), this is the same fuel used in your backyard barbecue and many indoor forklifts. “Propane is the fuel of the future,” says Lehr founder and CEO Bernardo Herzer. “Lehr is committed to delivering the powerful, reliable and affordable engines that will take us there.”  “That means you can reduce a vessel’s loaded weight,” Herzer points out. At press time, the cost of propane ranged from $2.99 to $3.99 per gallon. DOE statistics indicate that nearly 5 million U.S. homes — largely rural residences — rely on LPG for their primary heating fuel. Unlike natural gas, propane is often stored in an on-site tank. A number of land-based filling stations, RV centers and other stores also offer LPG. “In many ways, the ­refueling infrastructure is already in place,” says Herzer. “Once there’s a demand, I believe that fuel docks will quickly adapt to offer propane to boaters.”

Your boat toilets experts know that natural gas is important for the future of fuels. This is the fuel of choice for millions of U.S. homes, and it’s used to power many modified diesel-engine buses to reduce pollution in crowded cities. The Intrepid’s fuel systems are independent of each other, offering the ability to switch fuels on the fly. The company doesn’t promote CNG as a replacement for gasoline, but rather as a reserve fuel. A GGE of CNG occupies 127 cubic feet, versus 0.13 cubic feet for a gallon of gasoline. On the plus side, the company holds out the promise of easy refueling for trailer-boaters and waterfront dwellers via fill-at-home compressors for residences equipped with natural-gas utility lines.

You can find more information as well as get assistance on boat toilets and on future alternative boat fuels powering your success at Raritan Engineering.

Biobutanol Created in a fermentation and distilling process using renewable bio-matter, biobutanol holds promise as an alternative fuel for boating anglers, both in its pure form and when blended with gasoline. More importantly, biobutanol appears to have none of the adverse side effects associated with ethanol, such as phase separation, according to tests conducted by the National Marine Manufacturers Association in conjunction with Evinrude Outboards. There were no failures or performance issues in the testing, which included both two-stroke and four-stroke outboards, the company reported.

No one really knows what lies ahead for boaters when it comes to fuel sources, but the good news is that marine companies are exploring and offering alternatives now, with the goal of keeping anglers on the water in 2035 and beyond.

So don’t forget these helpful points on how to prepare for your future success in boating. There are alternative boat fuels within your reach. We have propane, natural gas, and biobutanol at our disposal. Lets look forward to other exciting breakthroughs in the near future.

Raritan Engineering.com has more information on marine holding tanks, marine toilets, boat toilets, and future alternative boat fuels powering your success.

via Alternative Fuels for Boats: Fishing Power of the Future