When and why does Google decide to merge the image results into the "comprehensive search" results? How do we optimize images so that they come out in the "worldwide" SERPs?
Now here might be the most significant question. How to optimize images to appear in the worldwide search results? The images that are blended into the worldwide search results are the same images that appear at uppermost positions when you search for the same keyword in Google Images. The order of images may differ but they are usually the same.
This means that we optimize images for worldwide search results in the identical way as we do for Google image search. If the keyword has adequate search impressions for images then your optimised image will automatically turn up in the worldwide search results, if it shows up at the highest in Google's image results.
Search bots are not people; they can't differentiate between the image of a gorilla and that of an anteater. Rather, search engines rely entirely on the webmasters to demonstrate to them what the image is about. If we can specify images on our website distinctly and draw in some superior links to it then it is a great deal likely that your image will reach higher in the Google rankings.
How should you optimize your website images for Google search results? Here are 6 tips that should help:
1. Use a unique, appealing image which can pull in natural links from other websites. Copying an image from another website and optimizing it isn't a good idea especially if you didn't get permission to use the image.
2. When naming your images, put relevant keywords in the file name.
3. Use ALT tags with relevant keywords. It's usually good to describe the image with some text around the keyword.
4. Surround the image with keywords relevant to the image.
5. Always optimize the page containing the image. Also make sure that the targeted keyword appears in the page title tag.
6. Try to develop quality back-links, with keyword anchor text, both to the image and to the page itself.
We encourage you to try these SEO hints, we are certain they will help!
