Denver Marketing Services Reviews Content Advertising

Why Companies Need to Incorporate Material Marketing with SEO

Internet marketing strategies developed rapidly over the last two decades.

Many sections grew so quickly that they emerged into their own markets. Content marketing and search engine optimization (SEO) are two of those markets.

The Rise of Content

The first material companies began to support, design and produce brochure-style sites. Public relations firms concentrated on material produced to construct awareness and authority while copywriting firms fed the growing demand for corporate blogs, whitepapers and e-books. What started as inconsonant departments or agencies grew into businesses and agencies developing groups to offer cohesive, collaborated and centrally strategized content production.

The Rise of SEO

Denver Marketing Services has found that It only took a few years, but seo exploded into a multibillion dollar market. Weak algorithms matched with intelligent analysts made SEO among the most convenient online marketing investments to quantify and provide a roi for. Agencies with little or no branding or marketing experience grew to prominence because of their ability to manipulate rankings.

The Rise of Google

Thankfully, Google had the ability to both harden and establish much more complicated algorithms that surpassed site efficiency, site optimization, keyword usage and backlinks to rank sites. Sites are now examined for their importance, their authority, their trust and even their authors to position them precisely among rivals. Google kept their assault on dishonest SEO specialists by burying the domains pages deep, or penalizing them and removing them from search engine result completely.

Companies that invested in SEO to synthetically inflate their rank were now in trouble. Leading SEO experts are now being employed to reverse the damage done to those business.

At the root of the issue was that SEO was a mathematics difficulty, while marketing was a people difficulty. SEO was simply too good to neglect and numerous business fell under the trap. Numerous of the SEO consultants and companies that got customers into problem continue to perform the same poor practices today.

Is SEO Dead?

At our website located at http://denverintegratedmarketingsolutions.com/ Seo has ended up being much more complicated than ever with the growing adoption of mobile and voice usage, along with the growing impact of a search user's place on the the results. Public relations and targeted social promo have actually become an important of any search engine optimization method.

Terrific content online marketers who have constructed knowledge in seo, but never tried to take video game the algorithms, remain to enhance their visibility and return on investment on search engine optimization. SEO practitioners who don't comprehend the bigger marketing ecosystem, are failing badly.

Content and SEO

The word "versus" should be forever removed from every online marketer's vernacular. Material and SEO are not discrete methods, they are absolutely intertwined. The ability to rank well extends well beyond those techniques and into lots of others, as well.

At its root, high rank in a search engine result page (SERP) requires backlinks from highly pertinent and high authority domains. Some professionals in the market likewise think citations-- such as special item names, company names, addresses or phone numbers-- may have impact in search engine algorithms too.

In order to rank and be discovered, a company's material must be seen, shared and found. That requires a promotion technique too-- consisting of paid social advertising, natural social promotion, paid search promo and pitched content positioning from public relations specialists.

SEO and Content

Search engine rankings are not just the outcome of a fantastic material strategy, they're likewise a primary resource for analyzing the content that business ought to be producing. By comprehending the keywords that a company already ranks on, a business can identify the topics that they have authority on. This, in turn, can help companies obtain higher ranking on like terms.

Every marketing effort influences search, even email. Material shared through e-mail is dispersed and commonly shared through appropriate sources, producing relevant links that influence search engine rankings.

Foundational SEO practices still exist, like XML Sitemaps, pinging of search engines, keeping an eye on webmasters, redirecting URLs, canonical URLs, meta data and rich snippets. Site speed, page speed, content delivery networks and responsive Web design continue to play an important role.

Beyond these basics are a lot more innovative understandings and analysis, though. Website hierarchy and ontology play a crucial function in how both internet search engine see a website and how users connect with a website. Lexical onomies, the relationship and associated terminology, is also crucial analysis:

• Synonomy are similar terms

• Antonomy are opposing terms

• Hyponomy are specialized terms

• Meronymy are subtopics of the terms

• Holonomy are the parent topics of the terms


Keyword segmentation of top quality terms, topics and geographic terms is likewise essential. A business may rank very well for a certain keyword in one geographical area, however not in another.

Now add how the user wishes to absorb the content-- aesthetically, auditory or kinesthetic-- and you can see how the procedure remains to become even more complicated. All of these are foundational and crucial elements and are all data elements outside the qualities of the visitor.

Previous assumptions writing content based on basic personas is likewise showing to be too simplified. Cisco research study (Winning the New Digital Consumer with Hyper-Relevance) on the client trip is offering proof of more than 800 various courses to conversion for the typical item. Google is discovering evidence that customers do not follow a foreseeable journey, however instead have micro-moments where decisions are made.

Just as the SEO industry has had a crack separating modern-day SEO practices with outdated, high-risk practices, so has the technology used to research study, track and evaluate content performance. Modern measurement platforms utilize ranking as an essential metric, however likewise incorporate engagement, sharing, and conversions to monitor the efficiency of material.

The modern toolset for an SEO expert consists of Google Webmasters, Keyword Research platforms, Social Performance, Analytics and Ranking Data. Leading service providers are incorporating all elements into Web presence or authority solutions that are getting online marketers much closer to supplying real-time and predictive information to assist drive content methods.


Public relations firms focused on material produced to develop awareness and authority while copywriting companies fed the growing need for business blog sites, whitepapers and e-books. What started as disparate departments or companies grew into companies and firms building groups to provide cohesive, collaborated and centrally planned content production.
Content and SEO are not discrete strategies, they are absolutely intertwined. Browse engine rankings are not just the result of a terrific material strategy, they're likewise a primary resource for analyzing the material that companies need to be producing. Content shared via e-mail is distributed and typically shared by means of relevant sources, producing relevant links that influence search engine rankings.Click here for more information regarding Denver Marketing Services.

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

via 7 Insights for Social Media Success from Industry Experts

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

 

via 7 Insights for Social Media Success from Industry Experts

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success. 

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand;  5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

 

via 7 Insights for Social Media Success from Industry Experts

Denver Internet Marketing Company Shares Insights for Social Media Success

Your Denver Internet Marketing Company Discusses Social Media

Denver Integrated Marketing Solutions your Denver internet marketing company would like to share with you these topics we thought would be of interest to you this month regarding 6 insights for social media success.

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

1. Always collect data

Your Denver internet marketing experts know that in a webinar on Social Media Today titled Drive Smarter Business Decisions with Social Data, Saurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media, even in Denver.

2. Webinars are the B2B channel of choice

Your Denver marketing firms experts says that however, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

• Speakers must choose a useful topic
• Webinars should be watched in a group
• Make sure you have a Q&A round at the end

You can find more information as well get assistance on Denver marketing firms and on 6 insights for social media success at Denver Integrated Marketing Solutions.

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar in Denver. However this is far from true.

3. Measure social ROI

Troels Kjems gives us an easy way to measure social ROI which is to measure on the internet desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report.

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

4. Evaluate top brand

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how internet social media, like Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

5. Be gracious

The importance of linking or sharing can never be emphasized enough. It is important to share a positive word with marketing, about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

Denver Internet Marketing Company Doesn’t Recommend over-using social media tools

With so many social media tools available, it is easy to get carried away and start using automation marketing methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting for you and your company. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

So don’t forget these helpful points on how to attain social media success for you company….1) always collect data;  2) webinars are the B2B channel of choice;  3) measure social ROI;  4) evaluate top brand; 5) be gracious;  and 6) don’t overuse social media tools.

Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and  insights for social media success.

via 7 Insights for Social Media Success from Industry Experts

Macerating Toilet Supplier Shows How to Use All Your Electronics to Find More Bait

Your Macerating Toilet Company Tip of the Week

Raritan Engineering Company your macerating toilet specialists would like to share with you these topics we thought would be of interest to you this month regarding how to use all of your electronics to find more bait.

Your macerating toilet experts know that finding live bait — whether you’re fishing with it or not — ranks as an invaluable skill for all anglers.

The most obvious technology for finding bait involves sonar, but anglers also turn to their chart plotters, AIS, and radar systems for determining likely depth parameters and locating anchored ships and diving birds. Having a device that is macerating waste would serve a beneficial purpose as well.

New View

Later this year, Lowrance and Simrad users will be able to access an even newer sonar technology: StructureScan 3-D.

Your marine holding tank experts know that with the new 3-D product, engineers also doubled StructureScan’s current range to 600 feet on either side of the boat. This one works best at slower speeds, which creates photolike imagery. Toilets are also benefical for helping make this search more comfortable.

Other Views

With such 3-D technology, the underwater world will be painted plainly — an obvious advantage for finding bait and fish.

Your Macerating Toilet Company Agrees With These Tips

Side imaging, combined with down imaging, CHIRP and even a traditional sonar view — shown in split-screen ­format on a multifunction display — offers significant information.

You can find more information as well as get assistance on marine holding tanks and on how to use all your electronics to find more bait at Raritan Engineering.

Knowing that bait like to orient in eddies out of strong currents, he studied the down-current side of the structure. Sure enough: bait! And having devices that devices that are for macerating waste are going to prove beneficial in your journey of finding more bait. Having the right type of toilets also makes this journey more easier.

Plotter Trick

Capt. Tom Pitasi of Coastal Fishing Charters in Waterford, Connecticut, exclusively fishes artificials, but he uses his Raymarine CHIRP and DownVision technology as well as a little-known chart function on his a98 multifunction display (with Navionics Platinum+) to locate bait schools that might hold striped bass and bluefish.

In addition, he employs a feature called “Deep Water From,” or shaded depth range, to locate the best spots for bait to hold. Out of the box, a Raymarine a98 would be set to show a change in screen color at 50 feet.

Pitasi sets his shade depth at 18 feet. “This allows you to navigate by color. You can pick out the areas you think are worth investigating.”

Radar and AIS

Normally, open-array radar antennas pick up bird movement better than radomes. Close scrutiny can help anglers know whether the birds are actively feeding and whether they’re orienting to a stationary object such as a boat or buoy.

A “wakes mode” then draws trails behind any target in motion, so anglers can see whether the blue targets’ movement is compatible with bird activity.

Radar can help, though coastal areas can throw a high volume of signals, says Capt. George Mitchell, a longtime tournament pro who uses Furuno electronics. But AIS is really key to locating bait both inshore and offshore.

Mitchell continues: “I also like to identify the important factors on a ship — the anchor and the crew’s quarters. The runners can hug the anchor chain, and that gives them more security.”

To mark the bait, Mitchell uses his Furuno DFF1-UHD CHIRP module and high-frequency CHIRP transducer, which send high-definition targets to his NavNet TZtouch display.

Mitchell says, “Knowing your machine and your target species makes you a better angler if you can put it all together with seasons and locations.”

So don’t forget these tips on how to use all your electronics to find more bait….1) using the plotter trick; 2) using radar and AIS; and 3) marking the bait.

Raritan Engineering has more information on macerating toilet, marine holding tanks, marine toilet, and how to use all your electronics to find more bait.

via Treasure Hunt: Use All Your Electronics to Find More Bait

Marketing Stategy Tips For The New Year

 

 

 

Get Ready to Kick Off 2016 With These Marketing Tips

While there may still be two months until the new year, it’s never too early to start thinking about your next year’s marketing strategy. Resources and budgets need to be allocated with plenty of time to plan ahead, especially at smaller companies. In fact, thinking about your strategy now and contacting Virtual Focused Marketing can save you a lot of headaches down the road — and keep you one step ahead of your competition.

But where do you start? What 2016 trends do you need to account for when you start planning for next year? We’ve got you covered with a few research-backed tactics that every B2B company should be thinking about before 2015 comes to a close. Let’s take a look:

Put a measurement plan in place… for everything.

It’s difficult to measure your success if you don’t already have benchmarks in place. Even if you’re just kicking off your lead generation or content marketing efforts, it’s important to start somewhere.

For example, the 2016 B2B Benchmarks, Budgets and Trends report from Content Marketing Institute found that only 30% of B2B marketers believe their organizations are effective at content marketing — down 8% from last year. However, of the organizations that do believe they are effective, 55% have recorded definitions of what success looks like for their marketing efforts.

Start by listing a few goals for each segment of your marketing efforts (email, lead generation, content, etc.). Then, think about useful ways to measure your progress, whether that’s looking at your month-over-month growth as a percentage or diving deeper into your pipeline metrics. Isaac Payne, Senior Marketing Analyst at Pardot, provides a good rundown of various ways you can measure your efforts in this expert interview. You can also check out this infographic for more information on metrics worth measuring, as well as metrics that should be avoided. Having these metrics on hand can also help you justify that budget request for next year.

Pay attention to your organic traffic.

Many marketers get so caught up in their lead generation and paid programs that their organic efforts fall by the wayside. Now that buyers are conducting so much of their research on their own time — and on their own terms — your organic traffic is more important than ever. Today’s B2B marketing landscape is seeing a drastic shift from “me” to “you,” meaning that buyers are looking for valuable information that’s personalized to their needs, not a generic sales pitch about your company.

Make personalization a priority in 2016. Position your company as a helpful resource to your buyers by using targeted content and personalizing the web experience, and your buyers will start coming to you all on their own.

Invest in video.

According to Cisco, video will account for 69% of all consumer internet traffic by 2017. While many marketers are reluctant to dive into video marketing for fear of running up their budgets (or running down their resources), videos can actually be produced with very little up-front investment in time or resources, and can greatly benefit your lead generation and thought leadership efforts. In fact, highly-polished and professional videos can be produced with nothing more than an iPhone, and you can construct your own “studio” just by taking a quick trip to Home Depot.

Start thinking today about how you can incorporate video into your content marketing strategy for next year. With two months to prepare, you can enter the new year with ideas in place, scripts at the ready, and equipment on deck.

Revive your database.

The end of the year is a great time to reevaluate the health of your database, whether you’re using a marketing automation tool, an email service provider, a CRM, or another system. There are a number of tools marketers can use to clean out old or duplicate leads — but another great option is to run a re-engagement campaign to extract any lingering value from your database.

You’ve already spent time and money acquiring all of the leads in your database. Before you bid your old or inactive leads adieu, try re-engaging with them using top-of-funnel resources like an infographic or fun blog post. The goal is to revive their interest in your product or service so that when 2016 rolls around, you hopefully have a pool of “new” leads to work with.

These are just a few tactics to get you thinking about your B2B marketing strategy for the new year. Pick and choose the ones that work best for your company, use them all, or check out a few additional ideas here. Good luck!

Via: https://medium.com/@salesforce/get-ready-to-kick-off-2016-with-these-marketing-tips-c0414daefc7c