Reciprocal links: don't be fooled by false information

Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. The concept of a reciprocal link is simple:

• I link to your site ("Like").
• You link to my site ("Like back").

Reciprocal links could greatly improve the position of a website in Google's search results because links are a good indicator that other people like your site.


Is there really a problem with reciprocal links?

There are many statements about the decreasing efficacy of reciprocal links but none of these statements is backed by facts. Reciprocal links are alive and they work well.
Just analyze the backlink profile of your high ranking competitors You can use an inbound link optimizer to get the best results. A fair amount of the links are reciprocal. Where do these links come from?

• link exchange/resources pages
• blogroll links
• mutual contextual linking (for example between bloggers)
• directory links from directories that require a backlink

Reciprocal links work best for websites with "unsexy" content. For some sites, it is very difficult to get links without something in return. These sites benefit most from reciprocal links.

More soon on this topic.
Local SEO Marketing & PPC Management


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