4 Helpful Tips for Repurposing Posts As Videos

Your Website Design Denver Weekly Tip.

Denver Integrated Marketing Solutions your website design Denver company would like to share with you these topics we thought would be of interest to you this month regarding 4 helpful tips for repurposing posts as videos. Your Denver web development company knows that writing blog posts can be hard work. The image here shows idea for re-using that content – starting with blog information you can end up with slides for a presentation which in turn become video.

Stage one – is it worth converting blog posts to video?

Not all blog posts should be re-used. Personally, I’d recommend only converting slides which

• Took a lot of research effort compared to the amount of output you got from that work
• Are reasonably long (video shortens delivery time to people a lot of the time)

Stage two – creating slides

Start by breaking your blog into ‘conceptual slides’. That (more or less!) implies that your default idea should be a slide for each paragraph. As a presentation skills trainer I encourage clients to have very little on their slides in terms of words and up to a point that is still true for movies. You can find more information as well as get assistance on website design Denver topics at http://www.denverintegratedmarketingsolutions.com/services/website-audit-reports/ This is, brutally, because people don’t have you there to keep their concentration. All they have is content – which means there needs to be more of it! Video also sucks the energy out of slides, so consider ways to make them ‘high energy’. Don't just use bulleted points. You need to keep things moving to increase the energy. For example:

• If you have bullet points fade them in one at a time as you talk over them
• Think about using images to increase the emotional content
• Animations are a godsend!

Take, as a very simple example, you’re talking about some kind of processes with stages: instead of listing the stages consider icons or images to represent the stages and then animate the movement of something through those stages. Remember that to keep the tempo of your video moving, too. That means you can’t have nearly as much information on any slide.

Stage three – creating movies from your slides

Your Denver web development solution recommends these other helpful tips. Firstly you could buy some decent video software and import your images as slides. Record you audio as a voice-over once you’ve got the slide durations sorted out. You’ll need to re-re-re-re-record this, so don’t be afraid to set aside far more time than you think you need. Secondly, you can record things inside PowerPoint (PPT). PPT allows you to run your slides as though you are presenting live and to record a voice-over. Whatever you do, I recommend an external microphone. At the top end of the spectrum you can buy a dedicated podcasting microphone but if you want a mid-range compromise, buying a simple headset with an attached mic work nicely. Consider adding background music. Make sure that just like for the images you use, you own the rights to include the music!

Quick tip – whatever software you use, make sure you use ‘auto-ducking’. This means that when you start to speak, your background music is automatically dropped in volume (typically to about 40% but you can modify this if you like).

Stage four – get it out there

The easiest option is to put it on YouTube and that’s the de facto standard (not least because it’s owned by Google and is being increasingly integrated by them into their other products) but it’s not the best. Whatever hosting you decide on make sure you

• Get their help and tips on how to embed your videos on your own Facebook pages, blogs etc
• Take the time to create and upload a bespoke thumbnail image.

What’s the latter for? It’s so you can decide exactly what static images linking to your video look like – for example on sites that link to it. This is where I put my videos to share when I don’t want them on my ‘real’ channel. Notice that three of the four videos taken of me with an iPhone all show thumbnails of me with my eyes closed! So don't forget these 4 tips....1) It IS worth converting blog posts to video; 2) create effective slides; 3) create movies from your slides; and 4) get them posted immediately.

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