Your Kamloops SEO Company's Weekly Tip.
Website Marketing Pros your Kamloops SEO company would like to share with you these topics we thought would be of interest to you this month regarding becoming a successful brand by avoiding these 5 bad habits. We encounter selfish brands daily and they make the world a worse place.
But how can you avoid being selfish? Your Kelowna SEO
company has these helpful suggestions. First you need to be able to
spot the selfishness. Finally, I will also share some examples of brands
doing the exact opposite and putting extremely valuable services and
thinking back into the world in big and important ways.
Apple has a sad history of failing to take leadership in the issues
that they clearly have the funds and industry clout to do if they
wanted. Most recently, their use of cheap design for flimsy power
charging cords has sparked others to launch products that should be unnecessary to correct the problems.
The Solution: What if the world’s most profitable
technology company chose to spend more of those profits on being a
leader in those industry issues where it could? The point is, when
consumers see a brand consistently choosing to maximize profits instead
of doing what is right – that is a selfish choice.
When the “Got Milk?” campaign first came out,
it was a brilliant example of focusing exactly on the thing that made
their product unique. Lately, though, the same group has a new campaign.
This campaign positions chocolate milk as the ideal recovery drink for athletes, which translates into a more dangerous one for kids … that chocolate milk can help them be healthy.
You can find more information as well as get assistance on becoming a successful brand by avoiding these 5 bad habits and Kamloops SEO company at http://websitemarketingpros.com/request-a-free-seo-analysis/
The Solution: What if the brands that were promoting
these products with high sugar content and questionable health benefits
instead started speaking about them in more real terms? Instead of you
doing that, be candid about what you are actually selling.
This past year, one of the worst offenders was Chevrolet – using outdated stereotypes of men to position it’s latest pickup truck as a way to be more attractive to women. Backlashes against these mistakes are predictable and frequent.
The Solution: Why not expand and look broader? If a traditionally masculine 112 year old brand like Harley-Davidson can make a big strategic shift to start appealing to women riders, your brand can rethink its approach as well.
4. Make people feel bad about themselves.
Fitness and beauty advertising has a bad habit of creating false
images of perfection for both sexes that are impossible to recreate in
real life. The problem is, even with those the ideal seems too high
often and therefore only feels reinforced with those who are already in
great physical shape.
The Solution: Some smarter brands are finding that
the best way to stand apart from this crowd of miracle cure vendors
promising wonderful solutions to make you more fit is to be honest about
what people hate in the first place and actually focus on fixing that.
Reality television is the world’s best method for celebrating
stupidity. Sadly, this has given rise to some very questionable
programming, and one of the worst offenders of producing it is the cable
network TLC. And the shows are getting smarter at fighting back with
convenient data to illustrate that their shows may actually be having a
positive effect, like this recent story of how MTV’s show 16 and Pregnant might actually have prevented teenage pregnancy.
The Solution: Your Vancouver SEO
company has these tips to share. Technically Shark Tank is also a
reality show and many people are staying that it may actually be changing entrepreneurship in America
today. Just because watching dumb people do dumb things is irresistible
for many people doesn’t mean that your brand should be creating it.
Don't forget to avoid these 5 bad habits if you want to become a successful brand....1) cutting corners; 2) pretending to be someone else; 3) encouraging cultural stereotypes; 4) making people feel bad about themselves; and 5) promoting stupidity by celebrating it. Click here for more information on avoid bad habits to become a successful brand, Kamloops SEO company, Kelowna SEO, and Vancouver SEO company.
1. Take any opportunity to cut corners.
Apple has a sad history of failing to take leadership in the issues
that they clearly have the funds and industry clout to do if they
wanted. Most recently, their use of cheap design for flimsy power
charging cords has sparked others to launch products that should be unnecessary to correct the problems.
The Solution: What if the world’s most profitable
technology company chose to spend more of those profits on being a
leader in those industry issues where it could? The point is, when
consumers see a brand consistently choosing to maximize profits instead
of doing what is right – that is a selfish choice.
2. Pretend to be something they aren’t.
When the “Got Milk?” campaign first came out,
it was a brilliant example of focusing exactly on the thing that made
their product unique. Lately, though, the same group has a new campaign.
This campaign positions chocolate milk as the ideal recovery drink for athletes, which translates into a more dangerous one for kids … that chocolate milk can help them be healthy.
You can find more information as well as get assistance on becoming a successful brand by avoiding these 5 bad habits and Kamloops SEO company at http://websitemarketingpros.com/request-a-free-seo-analysis/
The Solution: What if the brands that were promoting
these products with high sugar content and questionable health benefits
instead started speaking about them in more real terms? Instead of you
doing that, be candid about what you are actually selling.
3. Encourage cultural stereotypes.
This past year, one of the worst offenders was Chevrolet – using outdated stereotypes of men to position it’s latest pickup truck as a way to be more attractive to women. Backlashes against these mistakes are predictable and frequent.
The Solution: Why not expand and look broader? If a traditionally masculine 112 year old brand like Harley-Davidson can make a big strategic shift to start appealing to women riders, your brand can rethink its approach as well.
4. Make people feel bad about themselves.
Fitness and beauty advertising has a bad habit of creating false
images of perfection for both sexes that are impossible to recreate in
real life. The problem is, even with those the ideal seems too high
often and therefore only feels reinforced with those who are already in
great physical shape.
The Solution: Some smarter brands are finding that
the best way to stand apart from this crowd of miracle cure vendors
promising wonderful solutions to make you more fit is to be honest about
what people hate in the first place and actually focus on fixing that.
5. Help promote stupidity by celebrating it.
Reality television is the world’s best method for celebrating
stupidity. Sadly, this has given rise to some very questionable
programming, and one of the worst offenders of producing it is the cable
network TLC. And the shows are getting smarter at fighting back with
convenient data to illustrate that their shows may actually be having a
positive effect, like this recent story of how MTV’s show 16 and Pregnant might actually have prevented teenage pregnancy.
The Solution: Your Vancouver SEO
company has these tips to share. Technically Shark Tank is also a
reality show and many people are staying that it may actually be changing entrepreneurship in America
today. Just because watching dumb people do dumb things is irresistible
for many people doesn’t mean that your brand should be creating it.
The Rise of “Branded Benevolence”
The good news in this is that as consumers and the general public get smarter about seeing through this selfishness – they are inspiring more brands to change. One of the trends I wrote about in Non-Obvious pointed to this evolution of brands making more positive contributions to society and how this “Branded Benevolence” as I called it may be one of the more hopeful trends for business to offer more value back to our society. Among the examples I shared in this trend were CVS deciding to stop selling tobacco products, or Tesla offering to make some of its patents available to competitors, to brands like Coca-Cola driving to drive social change and even bring nations together through clever and viral advertising. Each are examples of brands doing more to rise above selfishness and do things differently. Choosing not to be selfish is hard, but possible. But brands are making that choice every day and it is our challenge to continue to reward them for it. And to find the best way we can to stop supporting those don’t.Don't forget to avoid these 5 bad habits if you want to become a successful brand....1) cutting corners; 2) pretending to be someone else; 3) encouraging cultural stereotypes; 4) making people feel bad about themselves; and 5) promoting stupidity by celebrating it. Click here for more information on avoid bad habits to become a successful brand, Kamloops SEO company, Kelowna SEO, and Vancouver SEO company.
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