Your Denver Advertising Agencies Weekly Tip
Denver Integrated Marketing Solutions your Denver advertising agencies would like to share with you these topics we thought would be of interest to you this month regarding being successful with lead nurturing by avoiding these 3 blunders.
Marketing automation and lead nurturing seem to go hand-in-hand. Yet today it seems despite the widespread use of lead nurturing as part of a demand generation strategy, only 2.8% of respondents stated they are having success with their demand generation programs.
Your Denver internet marketing company says that there are a few common well founded reasons for why so many companies are not really getting the most from their lead nurturing and overall demand generation efforts:
1. Marketing Automation Does Not Equal Lead Nurturing
Just to be clear, lead nurturing is not a feature, it is a type of strategy which is then enabled by technology. Technology is not going to deliver lead nurturing to you, anymore than buying lumber and nails will build you a home. It doesn’t happen automatically. This is going to involve a little bit of work on your part.
You can find more information as well as get assistance on Denver advertising agencies as well as on this topic at http://www.denverintegratedmarketingsolutions.com/services/website-design-and-development/
2. Creating Lead Nurturing Campaigns
A campaign is a point-in-time event that starts and stops. When connecting with the buyer through the multiple steps of the buyer's journey, the goal that you need to have in mind is trying to align your content in order to engage, nurture, and convert the buyer, not just connect via a one and done campaign.
However, we have noticed that when organizations treat nurturing as separate campaigns, this continuous sequence breaks and becomes much less effective for you.
3. Confusing Drip Marketing With Lead Nurturing
Denver marketing firms recommend that lead nurturing should be determined by the buyer’s interactions and behavioral patterns. If your buyers continue to consume your content, then you need to recognize this and you should continue to respond accordingly with relevant and timely content.
Lead nurturing is vital to connecting with your buyers, as most B2B buying journeys are not linear and have certain levels of complexity.
Your Denver Advertising Agencies Recommend...
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So don't forget these valuable pointers from today. In order to be successful with lead nurturing, these three blunders need to avoided at all costs.....Blunder 1) Marketing Automation Does Not Equal Lead Nurturing; Blunder 2) Creating Lead Nurturing Campaigns; and Blunder 3) Confusing Drip Marketing With Lead Nurturing.
Click here for more information regarding Denver advertising agencies, Denver internet marketing company, Denver marketing firms and how to be successful with lead nurturing by avoiding these three blunders.
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