Great Advice From Your Denver Internet Marketing Company Expert on Online Reviews Crucial for This Holiday Season
Denver Integrated Marketing Solutions your Denver internet marketing company specialist would like to share with you these topics we thought would be of interest to you this month regarding online reviews crucial for this holiday season.
Your Denver web marketing company knows that the 2015 holiday pie is shaping up to be a big one. How big?
2015 holiday shopping trends
Online review site Yelp and market research firm company Harris Online teamed up to gather some numbers, even in Denver:
- $38.7 billion: the total amount American consumers are expected to spend with independent retailers this holiday season. (That’s an average of $258 each at local businesses.)
- 64 percent: the percentage of US consumers who plan to shop and buy gifts at local businesses this year.
According to Yelp, local company shopping including Denver will be led by the Millennials, with nearly 70 percent of US consumers aged 18 to 34 years old planning to buy from independently owned establishments (more than any other age group).
The National Retail Federation (NRF) also surveyed consumers about their holiday plans for this year. Here are some key findings:
- $805.65: the average spending per person this 2015 holiday season, which is slightly higher than last year’s $802.45
- 46 percent: the percentage of holiday shoppers who will browse and buy online.
Your Denver marketing firms feels that it goes without saying that the 2015 holiday season offers a tremendous opportunity for businesses of all kinds and sizes to attract holiday shoppers, drive sales, and end the year with a bang.
Online reviews key to holiday sales
But it takes much more than that to really sway Denver consumers. You have to establish a internet marketing online marketing strategy that takes into account the internet purchase behavior of the modern consumer as well as industry trends in holiday shopping.
You can find more information as well as get assistance on Denver marketing firms and on online reviews crucial for this holiday season.
Denver Internet Marketing Company Adviser Has the Following Suggestions on Attracting More Internet Shoppers
Recent survey findings by Social Media Link offer a starting point for how companies might be able to attract more internet shoppers and get a bigger slice of the $38.7 billion holiday pie.
- 83 percent of shoppers discover new products every month through peer-to-peer online reviews on social media; reviews and recommendations are their foremost sources of information.
- Reviews on retailer websites, brand websites, and Facebook influence shopping lists more than reviews on other channels.
But what exactly makes reviews so influential? Social Media Link lists several explanations for shoppers’ review consumption behavior.
- 80 percent of consumers depend on reviews for personal stories; they pay particular attention to accounts of others’ customer experiences and listen to the voice of the customer.
- 71 percent need to weigh the pros and cons of a product or service as part of their research process.
“Consumers are already discovering new products through the power of online reviews,” says Susan Frech, Social Media Link CEO.
Holiday season tips and tricks for local businesses
The trends and numbers above should help you position your business even on the internet, to achieve success this holiday season.
Boost your online presence. Marketing Consumers are planning to shop local – but they do their research well before visiting stores.
Drive mobile engagement. Based on the numbers above, more shoppers than ever are turning to their smartphones and mobile devices in order to find more information about marketing brands, products, and services.
You don’t necessarily have to develop your own app, but it helps to have a mobile-friendly website and have consistent business information on geo-location services and map-based platforms.
Incorporate reviews into digital properties. Social Media Link’s study suggests that marketing online reviews on retailer websites and brand websites are major influencers of holiday shopping lists.
Leverage the voice of the customer. Only few trust celebrity endorsements and company sponsored reviews by famous YouTubers and Instagram users.
It therefore makes sense to give voice to your happiest customers and empower them to become advocates of your brand.
So don’t forget these helpful points on why online reviews are crucial for this holiday season….1) According to Yelp, local shopping will be led by the Millennials, with nearly 70 percent of US consumers aged 18 to 34 years old planning to buy from independently owned establishments; 2) Reviews on retailer websites, brand websites, and Facebook influence shopping lists more than reviews on other channels; and 3) Incorporate reviews into digital properties. Social Media Link’s study suggests that online reviews on retailer websites and brand websites are major influencers of holiday shopping lists.
Denver Integrated Marketing Solutions has more information on Denver internet marketing company, Denver marketing firms, Denver marketing agencies, and why online reviews are crucial for this holiday season.
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