Social Media Marketing Denver Discusses Social Listening

Social Media Marketing Denver Experts Explain Why Social Listening Is Important

Social Media Marketing Denver advisers recommend looking at Twitter. On average this social network has more than 500 million Tweets going out per day. A whopping 30% of Tweets mentioning your company don’t include your Twitter handle. In fact, only 9% of Tweets are actually directed at your brand. This means more conversations are happening about you than with you.

Now this doesn’t mean consumers are intentionally leaving you out of the conversation. In some cases, they might not be aware that you’re on Twitter or may have been a little lazy in tracking down your username. Whatever the reason may be for omissions, consumers still expect a response. Your audience wants to make sure their voice is heard.

Even when customers include brand usernames in their posts, in some cases, companies still miss the mark. According to the 2015 Sprout Social Index, 7 in 8 messages to brands go unanswered within 72 hours. That statistic is surprising when you consider 70% of buying experiences are based on how customers feel they’re treated.

By actively “listening” for mentions or discussions, you can avoid missing out on the opportunity to delight customers or collect valuable feedback. To achieve this, make sure you’re tracking all variations of your brand name, with and without the @symbol. You might also want to track the usernames of your competitors—their lack of social listening could mean a new customer for you.

Setting up Your Social Listening Strategy

Before you start monitoring conversations, you need to figure out your goals. Like with most social endeavors, having a specific objective in place will help guide your strategy and influence. What do you want to get out of social listening?

Are you:

1. Wanting to identify influencers?
2. Looking for customer service opportunities?
3. Watching a specific hashtag or phrase?

We’ll take a closer look at how social listening impacts each objective below.

1. Customer Service

Before the Internet, it was very challenging to track customer complaints. Not only that, but there wasn’t much you could do about an issue that wasn’t specifically addressed to you. However, people now turn to social networks for venting, questions and feedback, giving businesses a huge opportunity to be more involved in the customer experience.

A survey by Oracle found 43% of users interact with brands on social media for a direct response to a problem or question. Additionally, 31% interact with brands to gain direct access to customer service representatives or product experts.

Adding social listening to your strategy will help ensure that you don’t miss out on the opportunity to help existing customers or gain new ones.

When it comes to monitoring, we recommend tracking variations of your brand name, with and without the @symbol, and including any common misspellings. This will ensure that all your bases are covered so you never miss an opportunity to engage.

2. Identify Influencers

Influencers are important to your social media strategy. Why? Here are two key reasons:

1. 74% of consumers rely on social media to inform their purchasing decisions.
2. 90% of consumers trust peer recommendations, while only 33% trust ads.

With that much value placed on the opinion of another individual, it’s in your best interest to have influencers and tastemakers in your corner. Engagement is the key to strengthen those relationships.

3.Social Media Marketing Denver Experts Explain Tracking Hashtags & Phrases are Important

Working on a specific campaign? Don’t let those mentions go unheard. Denver Integrated Marketing Solutions one of many media companies in Denver provides a set of Denver Local Search Marketing monitoring tools that make it easy for you to monitor what’s being said. You can set up brand keywords the platform will track for you and send to your inbox when mentioned.

This can even be used to stay up to date on potential issues your customers might encounter. For example, you can track the phrase “Product XYZ isn’t working” and be notified any time one of your customers has a complaint. This is your chance to show your customers that you’ve got their back no matter what. Spend less time searching for mentions and more time resolving issues and building loyalty.

Additionally, our Trends Report will highlight other helpful insights such as:

• Terms you’re often mentioned with
• Hashtags you’re often mentioned with
• People frequently talking with you
• Other accounts often mentioned with you

Perfect Your Strategy With Social Listening

Listening to what people are saying about your brand on social media will benefit your business as a whole. Not only will customer service be able to provide quick problem-solving, but your R&D team can easily access feedback on what your target audience thinks about your products as well as those of competitors.

Once you’ve established yourself as an active participant in social media discussions, your community will start watching out for you. For instance, more people will start tagging you in their recommendations or conversations instead of just simply mentioning you.

And once you start building social listening into your strategy, be sure to employ a social media management expert at Denver Integrated Marketing Solutions a Denver seo company.

Via: http://denverintegratedmarketingsolutions.com/social-media-marketing-denver-discusses-social-listening/