Social Media Marketing Denver Experts Agree With This Plan
Denver Integrated Marketing Solutions your Social Media Marketing Denver specialists would like to share with you these topics we thought would be of interest to you this month regarding improving your social media marketing plan with 2 growth hacks.
Your social media marketing Denver experts know that startups are notorious for maximizing everything they have to grow their businesses. That means the founders are also the social marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things.
So when social startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And that tends to look pretty scrappy at times.
Your reputation management Denver experts know that some smart people started calling that scrappiness growth hacking—a way to use data to help you improve what you’re already doing to build 10x growth for your business. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too.
You can find more information as well as get assistance on Reputation Management Denver needs and on improving your social media marketing plan with 2 growth hacks at Denver Integrated Marketing Solutions.
Share Your Content In More Places
I’ve been thinking about promoting our social content way better at CoSchedule to help us increase our traffic. While doing that research, I found a simple idea from James Clear that really stuck with me:
If you go through a lot of effort to create good content, then do yourself a favor and share it, re-publish it, and pitch it to more places. Good content deserves to be shared with more people, and the best way to do that is to share it in more places. (highlight to tweet)
Simple, right? So while lots of media marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. After all, while a majority of your audience may use media like, Twitter, it’s still possible that more qualified leads could come from another source like LinkedIn, Facebook, Google+, Pinterest, or even Instagram.
Social Media Marketing Denver Continues Discussion on Improving Your Social Media Marketing Plan
The idea of growth hacking with media is to try new marketing tactics, review “small” data, and iterate. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic.
Or you could go a step further and use something like Google Analytics goals to know exactly which social media networks are referring the most marketing paying users for your product or service.
#TrueStory: At CoSchedule, we started analyzing our marketing data and found that while we were concentrating the majority of our time writing social messages to promote our content on Twitter, more traffic actually came from Facebook. And, more of that traffic converted into actual customers, even in Denver.
While more of our audience uses media like Twitter, Facebook actually gets more traffic for way less work. And Facebook converts that traffic into CoSchedule users 80% better than Twitter. Result? We’re going to concentrate more resources on Facebook.
The outcome was increasing the amount of content we share on Facebook because there are more qualified leads there as well as in the Denver area. We’re also planning to experiment with sponsored posts because we know they work.
Takeaway: Share your content on every social network and in every content distribution channel that you can. Measure your success, and iterate. Focus your minimal resources on what’s working—backed by your own data.
Optimize Your Open Graph Tags
We recently launched a Chrome extension that helps our customers curate content right onto their social media editorial calendars in CoSchedule. It’s a pretty sweet way to get a glimpse of all of the content you’re sharing—curated and your own—in a single view.
The social curation tool reads open graph tags from your content to understand what text and images to pull from your website. This process helps your readers easily share social messages you optimize for networks like Facebook, Twitter, LinkedIn, and Google+.
And it’s definitely worth the 10 seconds it takes to optimize your open graph data. When Neil Patel started paying attention to open graph, he improved his traffic from Facebook alone by 174%.
It might sound like a scary technical thing, but it’s really easy to do.
Yoast is an easy WordPress plugin that helps you optimize your open graph data as you write your blog posts.
We’re just starting this growth hack for our social media marketing plan, and looking forward to 174% traffic growth like Neil!
What Growth Hacks Will You Use In Your Social Media Marketing Plan?
If you’re already sharing your content to social media, every improvement—no matter how small—adds up over time, even when operating out of the Denver area. These are the growth hacks we’re targeting in our social media marketing plan at CoSchedule, and I think they’ll work for you, too.
So don’t forget these 2 helpful tips on improving your social media marketing plan. 1) Share your content in more places and 2) optimize your open graph tags.
Denver Integrated Marketing Solutions has more information on social media marketing Denver, reputation management, Denver Search Engine Optimization, and on improving your social media marketing plan with 2 growth hacks.
via How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
No comments:
Post a Comment