Denver Local Search Marketing Specialists Share Lawyer Branding Advice

Denver Integrated Marketing Solutions your Denver local search marketing specialist would like to share with you these topics that we thought would be of interest to you this month regarding 5 mind-blowing things that all lawyers should know about branding.

Your Denver local search marketing experts suggest that when most people think about “branding,” the first thing that comes to mind is the visuals: logos, images, color schemes. But branding is much more than visual elements. It’s the connection a human being has to a product, service or even another person — and it’s the main factor influencing consumers to do business with that product, service, search or person. Essentially, branding is a huge reason why you give people money for stuff.

Lawyers Need Branding (Yes, You Do)

Your social media marketing Denver specialists say, here are five things to get you thinking beyond the superficial…

1. Branding is good for you. Love it or hate it, you need local branding. Why? If you are a solo or part of a small firm, you need to be able to differentiate yourself from all the other lawyers who are just like you. Why should someone choose to hand over his hard-earned money to you instead of someone else? People need a reason to choose you. So give them one.

2. It makes a human connection. With all the lawyer jokes, it is not surprising that there is dissociation with the idea of lawyers being humans with real feelings. But local lawyers are people, too, of course! So when you think about your brand, put yourself in your clients’ shoes.

You can find more information as well as get assistance on social media marketing Denver, local search engine marketing and on 5 mind-blowing things lawyers should know about branding at Denver Integrated Marketing Solutions.

Denver Local Search Marketing Analyst Continues Discussion on 5 Mind-Blowing Things Lawyers Should Know About Branding

3. It’s not “marketing and advertising.” Marketing and local advertising may certainly be components of branding and help in the development and reach of the brand, but in a vacuum, they are not branding. Think about it like this: Branding is a pull mechanism while advertising and marketing are push mechanisms. Branding pulls people into something; advertising and marketing push out information.

4. Branding is everything. I always say, “Branding is the ribbon that runs through everything that you do.” It runs through all of the things you do in your legal business — including your search work product and how you treat clients — and for your legal business. Local search services fit right into the mix also especially when it comes to visibility on internet marketing search engines.

5. It’s not as hard as you think. Many lawyers avoid branding because they don’t know where to start and search. With the right information and right tools, branding is not as hard as you think.

So don\\'t forget these 5 mind-blowing things that lawyers should know about branding. 1) Branding is good for you; 2) it makes a human connection; 3) its not marketing and advertising; 4) branding is everything; and 5) it\\'s not as hard as you think.

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