How Denver Local Search Marketing Helps Potential Customers Find Your Business

Denver Local Search Marketing Helps Potential Clients Find Your Online Business

Customers Are Looking for Local Businesses Online– and How Your Business Can Survive the Shift

Do you still think that a listing on the yellow pages is sufficient for prospects to discover your local business? If so, this is a wake-up call.

The truth is this: paying clients are finding increasingly more methods to research services and products in their area. Widespread Internet access and mobile devices enable clients to discover exactly what they need instantly, on the go, and with high buying intent. This also includes the high propensity to discuss experiences online with friends. If your business is not capitalizing on this shift, then you are losing out.

Denver Local Search Marketing companies that serve a specific geographic location can no longer rely on simply placing their listing on yellow pages. Consumers are surpassing traditional methods of looking for products and services in their area. Here are some trends which you must know:

• Local Searches on tools such as Google Places and Bing Local expanded by 144 % between 2011 and 2012 (comScore).
• 86 % of tablet owners made a purchase from their current tablet-based local search (MarketingSherpa).
• 72 % of smart phone owners made a purchase from their current smart phone based local search (MarketingSherpa).
• 78 % of all Web users conduct product research online prior to making a local purchase (Pew Internet).
• 80 % of individuals stated they have changed their minds on making a purchase because of a bad review they read online (Cone Communications).

These are patterns which your business just can’t afford to disregard.

The Shift– How Potential customer Are Searching for You.

Based upon the trends above, you\\'ll see that customers are not dependent on print listings and other conventional media to find businesses they need. They are using the Internet and their mobile devices to quickly find shops. In fact, a survey by Ipsos found that 61 % of worldwide Internet users are doing their research before making a purchase.

Apart from traditional online search engine such as Google, prospects are using tools like Google Places, Facebook Places, and Foursquare. Denver Local Search Marketing’s Local Buzz is a service that optimizes your presence within these location-based web properties. Through Local Buzz, you can ensure your company is optimized for local business listings, maps of major search engines, and the websites mentioned earlier.

And frankly, if your rivals are as interested in success as you are, they will be enhancing their company for these types of progressively popular tools as well– if they haven\\'t already.

To illustrate the power of Local Buzz, here\\'s a "personal" example. Have you ever discovered a business through Google maps? Checked-in to your favorite restaurant over Facebook? Or decided to go to a local store because you were influenced by a friend who did so? Then you\\'ve personally experienced exactly what Local Buzz is capable of.

These online local channels will assist you, at the minimum, ensure potential clients in your service area know exactly how to get to you and by reading reviews, learn the reason that they should select you over everyone else by seeing more about Denver Local Search Marketing at: http://denverintegratedmarketingsolutions.com/services/local-presence-optimization/

Crucial Areas Where Businesses Need Help.

More than just understanding how Local Buzz works is knowing exactly what pressing concerns local companies are facing. These issues need to be addressed immediately:

Duplicate Local Business Listings– Duplicates are going to confuse people and search engines alike. Prospect clients won\\'t know which listing is official and correct. On the part of search engines, they may split your listings\\' authority in between the correct one and the duplicate. This is one area you must absolutely check out to be able to take advantage of Local Buzz.

• Lack of Competition Analysis– Do you know where you currently stand in the race? Are your rivals being rated and reviewed by your prospects?
• NAP Inconsistency– Among the most significant factors that affect local search domination is inconsistency of name, address, and phone number or NAP throughout all listings. Once again, Google knows that if you confuse people with inconsistent information, your search results will not be good for customers, and it won\\'t rank those results.
• Absence of Profiles on Major Channels– Be there when your prospects look for you. It\\'s a major mistake not to open your accounts on Google+, Facebook, and Foursquare.
• Absence of Promotions– You need to attract in-store visits via deals and online check-ins. Posting promotions on key accounts can stimulate prospects to check out your store and existing customers to return.

Manage the Shift– Denver Local Search Marketing Can Help Potential customers Find Your Business.

Statistics show us that potential customers are searching for local companies online and increasingly via mobile. Your reaction ought to be obvious: move your marketing and advertising efforts online and guarantee your local business is visible to those who need to locate it. All of this starts with a shift in your way of thinking as the owner.

You\\'ve observed how Local Buzz works through statistics. But more significantly, you\\'ve probably already experienced its potential. You\\'ve felt it personally and you know it is no longer enough to depend on conventional techniques to be visible to prospects. You must be online, be visible, and be proactive. To survive the shift to mobile local searches and to flourish in it, you need to start utilizing Local Buzz for your business right here, right now.

Call or email us now for a free consultation on How to use Denver Local Search Marketing Strategies to Increase Your Marketing |720.465.6732 | info@denverintegratedmarketingsolutions.­com

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